Kmart hasn’t given up on Blue Light yet. The height of 70s tacko became a dot-com story with Bluelight.com. Kmart seems to be terribly sensible about what to do about the legacy of Blue Light Specials. No longer does a harried store manager need to run around with display signsMORE HERE
Like John Deere, most everyday farm folks know the name Royster, which has roots in the Royster Guano company, born in 1885. Why would a company dump that brand equity? MORE HERE
In April of 2006, Bank of America announced that it would consider dumping Visa in favor of its own credit card network named BankAmericard. The announcement isn’t all to the story. Because actually, Bank of Americard sort of brought the cards back in the summer of 2005, albeit as a co-branded Visa. The offering read: “In 1958, before there was Visa, Bank of America introduced the first credit card to the world–the BankAmericard.” MORE HERE
Hilton sent out a release that the newly minted Waldorf=Astoria Collection will now include the Arizona Biltmore, La Quinta and Grand Wailea. The brand operates functionally as a Hilton, but with its own Waldorf identity. MORE HERE
It would be hard to create a candy brand more perfect than Willy Wonka’s. From the start (and as fictionally conceived by the British author Roald Dahl) Wonka embodies every characteristic a great candy brand might have. In fiction, it comes out of a wildly psychedelic factory, each candy sub-brand,MORE HERE
In our modern age, one of the biggest legacies we will leave is our products and services — the thousands of consumer items and corporate names that run through our lives: the Ukrop’ses and Capital Ones, the Reynolds Wraps and ChapSticks. Those names have evolved through the years. Indeed, theMORE HERE