WHITE PLAINS, NY – The design and brand consultancy Little Big Brands has developed branding and product designs for a new project launch for the EU Colgate cleaning brand Ajax. Ajax as a cleaning brand dates from 1904 as soap, and as cleanser from 1946. Through the 20th century itsMORE HERE
NEW YORK – Colgate Palmolive is taking a smart path with some of its older brands, namely Speed Stick and Irish Spring. In recent weeks the company has updated advertising for the products, and included them in coupon supplements mailed with the Wall Street Journal and other publications. Colgate can illMORE HERE
At first sight, it seems that our choices for American-made brands are decreasing. Just two big beer brewers, three big cereal companies, and four large laundry detergent makers. Small laundry detergent brands seem to be the most challenged. How can small and local brands survive and even flourish against aMORE HERE
Editor’s Note: In our study of American brands, we talked to Roanoke, Virginia writer Elizabeth Barbour, who is the model for the Palmolive hand. While she is not as famous as Madge, her hands do look like the famous ones on the Colgate-Palmolive package. BrandlandUSA: When did you first becomeMORE HERE
I recently became aware that a longtime heritage brand, Colgate Shave Cream, has been discontinued. This leaves Colgate-Palmolive with only the Mennen aftershave lines Afta and Skin Bracer. Colgate-Palmolive continues to produce tubes of Palmolive shave cream in several foreign markets.The traditional aerosol shave creams (not the newer gels) have reallyMORE HERE
Editor’s Note from 2021: The most recent news is that the soap is no longer in production. NEW YORK – There is something great about a brand that has not only survived a long time, but is still owned by the original company. Such is the case with Cashmere Bouquet,MORE HERE
We did some archaeology work, searching up some great American personal care brands at the Dollar Tree. If you like old brands, discount stores like Dollar Tree and Dollar General are a great place to find them. A few weeks ago, recession-proof classic grocery brands were included in our recentMORE HERE