Whenever possible, companies should keep these corporate names in the active column. Instead of confusing the consumer, they are a valuable hidden link to the past that most don’t notice, but trigger memories in some. Use the company name on a product, or on a tee-shirt, or on a division. Try out a new product, a risky one, with the old name on it.MORE HERE

Some headlines from the world of branding: Adweek reports that Brink’s home security will change its name to Broadview. Brink’s, the armored truck company, spun off it’s commercial and residential home security business last year, giving it three years to change names. We thought the old one was fine, butMORE HERE

What happened to home perm maker Toni and those famous Toni twins? Toni was synonymous with home permanents, and their advertising was all over game shows in the early TV era. Like Doublemint, Toni had twins in their advertising. An old ad from www.Old-Time.com tells the story of the brand,MORE HERE