MEMPHIS, Tenn. – For its 125th anniversary, International Paper (NYSE: IP) has ditched its 63-old “P tree” logo for a strange boat looking logo that evokes, possibly, a ship, or a bunch of ships with one ship upside down. If it is a tree it is a flat tree, or aMORE HERE
NEW YORK — The design firm Turner Duckworth has updated the design and logo for the Newman’s Own food line, just in time for the brand’s 40th anniversary year. The chief marketing officer of Newman’s Own, Nicole Malcolm-Manyara, said that the goal of the refresh was to “break through on shelvesMORE HERE
LENEXA, Kansas – Twinkie and HoHo maker Hostess Brands has a new corporate logo. The new logo appeared on Business Wire press releases this spring. It is a more sophisticated look, yet keeps the heart that has appeared on the brand for almost a century. Hostess Brands Inc. sells cakesMORE HERE
DANBURY, Conn. – The inspirational magazine Guideposts, since 1945 a wholesome, positive staple on American coffee tables and doctor office waiting rooms, has a new logo and look, with a stylized G. To go with this new look, the August/September edition offers an multimedia operation to go with a printMORE HERE
LE SUEUR, Minnesota – There are few canned vegetable brands that command a premium, but Le Sueur “very young small sweet peas” are one of them. Charging a premium for a straight basic commodity is a challenge. To make a premium brand out of a commodity, you need years ofMORE HERE
VIRGINIA BEACH – One of my first childhood memories is being on the kitchen floor of our garage apartment on 78th Street, looking at a corrugated Brach’s Candy box. It had to be before 1969, when we moved to a real house, and my parents got out of the businessMORE HERE
St. LOUIS – So AB Inbev releases its new logo, just after its takeover of Anheuser-Busch. At the same time, it is preparing layoffs. These layoffs were in preparation just before Christmas. According to AP, there are to be about 1,500 fired. Apparently, some were proposed before the buyout, butMORE HERE