The P.R. agency Ruder Finn just released a survey on consumers and companies that take positions on issues. The most important thing, or so says a new survey, is for companies to respond to consumers. The survey is called “Collaboration & Consensus: Do Consumers Feel Heard?” It asked whether consumersMORE HERE
It has now been just over two years since Land O’ Lakes announced the removal of its Indian maiden logo. The move turned the what was a grand symbol of American agriculture into a minimalist red O-hole. Dairy sales are down since the decision, though to be fair it shouldMORE HERE
Bed Bath & Beyond is now beyond boring. The state of the company cannot be blamed on China shipments, post-covid retail shoppers, or fickle consumers. Bed Bath and Beyond, where the stock price has collapsed to less than $9 a share from over $44, is a disaster the company hasMORE HERE
McLean, Va. – Mars and their Uncle Ben’s brand had a challenge early last summer. As riots took over American cities, the Uncle Ben’s name for their rice product was a problem. The image had not been a giant marketing problem before. The image of Uncle Ben was actually aMORE HERE
PHILADELPHIA – To celebrate its centennial, Pep Boys will launch a promotional road trip that will, among other things, emphasize its new role as a repair shop, and not a parts retailer. But it seems that their founding mascots, Manny, Moe and Jack, might not be along for the ride.MORE HERE
I grew up Coca-Cola. My dorm master at Woodberry Forest School, Mr. Richard Glover, was Pepsi. He served Pepsi on Turner Hall, had Pepsi stock, and he loved Pepsi. In our many discussions of the relative merits of the brand that went on for seeming hours as I drank PepsiMORE HERE
It’s quite amazing that Aunt Jemima, Uncle Ben and the Cream of Wheat man still exist on the shelves of America. We call them the Plantation Brand Trio. Somehow these characters have managed to survive the politically correct witch hunts of the latter 20th century. Having grown up in VirginiaMORE HERE