By Garland Pollard
We pulled some favorite branding stories from across the web. Thought it might make some good reference. And we just stuck a DePinna ad to promote our old story on prep brands that are no longer around, like DePinna, but have some residual brand value. 
- BBC Report on Dead Brands, Sept. 7, 2001
- BrandlandUSA’s Wikipedia Entries (that’s lotsa research)
- Business Week on Revived Old Brands
- Colonial Williamsburg Branding, by Garland Pollard (that’s me!) Kinda got in trouble for this one. Still Williamsburg’s biggest fan.
- Harvard: How Harlem Globetrotters Returned
- IP Law: Bringing Back Dead Brands by Lisa Lerer, June 2006
- IP Worldwide: Abandoned Trademark Laws
- Lawrence Hefter on Dead Brand Law (kinda disagree but great article)
- Mary Wells Lawrence Book on Branding, Braniff
- Mercury Division To Disappear? (BAD IDEA!)
- Moxie, Nation’s First Soft Drink, Returns
- Remmie Arnold Pen Company of Petersburg
- Rio Brands Brand Database
- Steven Addis Curator Effect Branding Blog: It’s Spot On
2 responses so far ↓
1 ken // Dec 10, 2008 at 12:44 am
hydrox is alive an well in california..just bought 11 pkgs..remember bonwit teller in manhasset also a/s in brooklyn opposite martins..how about best and company and oppenheim collins..still remember arnold constable an franklin simon on 5th ave..bonwits on 5th sprayed perfume in the main entrance..all gone
2 kenneth kasalis zero // Dec 10, 2008 at 12:47 am
just bought 11 packs hyrox in north calif
remember bonwit teller on 5t ave..perfume sprayed out automatically near revolving doors at main entrance..also great arnold constable, franklin simon, and b altman stores
Leave a Comment