By Garland Pollard
Top 10 Xmas Brand Traditions
NORTH POLE – Candy companies have TOTALLY figured it out, as have TV networks and music producers.
Long ago, the networks figured out that if you have a good Christmas special, you can run it each year; the more times people see it, the more they want to see it. Thus Charlie Brown Christmas ranks in the top 10 each year.
So if you are a consumer goods company, you need to produce some items just for the holiday. They give you free advertising, forever.
You do this for a number of reasons, and not so much to make money, though I am sure most do. Companies do this to brand themselves during holiday time.
Here, an M&M tree light; the strand has long since died but the plastic M&M light covers live on, year after year. And once it becomes a tradition, it never dies.
Anyone who is getting out the ornaments knows that once a Christmas promotional ornament gets in the box for a couple of years in a row, you NEVER want to throw it out, even if it is a crappy old thing.
This is the main reason it was such a mistake for General Electric to get out of the business of making Christmas lights. Yes, the products were low margin but you need to have your BRAND be a part of Christmas.
Below, a list of the top 10 holiday brand traditions, in a sort of order:
- USPS Holiday Christmas Card Stamps
- Life Savers Sweet Storybook
- Hess Christmas Trucks
- Folger’s “Peter Comes Home” Commercial (hope they run it this year but we haven’t seen it)
- M&M Ornaments
- Coca-Cola Christmas Ads and promotional products
- Hallmark yearly collectible ornaments
- Lexus Christmas Sale
- Lego Advent Calendar
- Pillsbury Holiday Cookies