In the continuing search for product extensions and new ideas, Keurig Dr. Pepper has launched yet another variety of Royal Crown Cola, RC Berry & Creme. RC, in spite of being the nation’s “third” cola, has never been afraid to try new product extensions. Royal Crown, founded in 1905, claims
NEW YORK– The trend of vintage and classic brands continues unabated; consumers seem to have a large appetite for older, vintage brand names and classic brand images such as Throwback Pepsi, seen at right. We talked about the trend with Cheryl Swanson, Principal of the Manhattan-based branding firm Toniq LLC.
Here, the famous song with Hillside Singers in a late 1970s commercial for Coca-Cola. Below is the original. And below is Lorri Hafer, who was the original lead, along with the Shaw Brothers, who performed the music. Interestingly, introducing the video is Herb Oscar Anderson, WABC morning man and father
ATLANTA – We caught up with licensing expert Pete Canalichio to answer a few email questions about the current licensing climate. BrandlandUSA: What opportunities are companies missing in the licensing of brands? Canalichio: The biggest opportunity in my opinion is that there are so many companies out there with great