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Would Nabisco Go Better With Coke?

January 26th, 2010 · 1 Comment

By Garland Pollard

As the kids say, “Just askin’!”

That’s the question a BrandlandUSA reader asked us, as to whether Nabisco could be separated from Kraft, and united with Coca-Cola. Our answer? It does have a certain logic, particularly since Coke competitor Pepsico has Frito Lay. That is not to say Kraft would want to get rid of all of its sweet cookie brands.

Recently, Kraft has been downplaying the Nabisco brand in favor of the individual product brands. In addition, they have introduced some Nabisco branded cookies that do not have sub-brands. At right, Wheat Thins, with nary a red Nabisco logo anywhere. Nice looking package, by the way. Hmm…

Read our previous post about Kraft Downplaying Nabisco.

More branding stories of interest:

BrandlandUSA: 20 Rules to Preserve Your Brand
A Record of this Sorry Tale, Anyhue
Kraft Ditching Nabisco Brand? Looks Like It.
England. Fight for Cadbury and Give Kraft the Augustus Gloop Treatment
Nabs or Peanut Butter Crackers? Bring Back Nabs
News Roundup: Looking for Ho Ho, Dan River Runs Again, Nabisco Push, A&P Fruitcakes

Tags: Grocery · News

1 response so far ↓

  • 1 MSGDS // Jan 29, 2010 at 8:53 am

    I haven’t seen this package design. All packages that I’ve seen have the Nabisco logo in the corner. To be honest, I don’t think this package is as vibrant and appealing as their old design. Although, I like the little girl image in the background.

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