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Entries Tagged as 'Licensing'

Views on Licensing from Pete Canalichio

December 20th, 2009 · No Comments

ATLANTA – We caught with licensing expert Pete Canalichio to answer a few email questions about the current licensing climate. BrandlandUSA: What opportunities are companies missing in the licensing of brands? Canalichio: The biggest opportunity in my opinion is that there are so many companies out there with great products or services that don’t even […]

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Tags: Licensing

License Your Local Fire Company

February 20th, 2009 · No Comments

LONDON – We happened upon the Brand Licensing blog of Adam Bass of London. He reports that his company, Golden Goose, is licensing the imagery and icons of the London Fire Brigade. This is fascinating, as there are so many municipal fire, police and rescue companies that have long histories, and not just in the […]

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Tags: Licensing

Radio Clyde 261 on American Idol

January 13th, 2009 · 5 Comments

Frank Zappa and Randy Jackson CLYDEBANK – O.K., so there’s Fox, Coke, Ford, Ritz, Pledge, Simply Orange, Herbal Essence and the Kodak Theater. But what other brand was on the first outing of this season’s American Idol? It is Radio Clyde 261. Randy Jackson was wearing a Radio Clyde 261 T-shirt through the first Phoenix […]

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Tags: Licensing · Media · Regional Brands

Great Boy Brand Franchises

December 27th, 2008 · No Comments

In today’s Wall Street Journal, Rich Ross, President of Disney Channels Worldwide, reflects on 2009 and his goals. One of the goals is to program and create franchises for boys. That’s a good move for Disney (NYSE: DIS); with American Girl movies and the like there is plenty for girls but not enough for boys. […]

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Tags: Licensing · Media · Toys

X-mas Trinkets Mean 4-ever Advertising

December 17th, 2008 · 1 Comment

Top 10 Xmas Brand Traditions NORTH POLE – Candy companies have TOTALLY figured it out, as have TV networks and music producers. Long ago, the networks figured out that if you have a good Christmas special, you can run it each year; the more times people see it, the more they want to see it. […]

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Tags: Advertising · Commentary · Licensing

Twenty One Ways to Save Cypress Gardens

November 19th, 2008 · 12 Comments

WINTER HAVEN – Last weekend, the legendary theme park Cypress Gardens closed for four months while management said it would refocus on its water park and historic garden. In the process, it would drop its roller coasters and rides. This temporary shut down is not the first closure for the park, which has had a […]

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Tags: Deathwatch · Fashion · Licensing · Tourism

BrandlandUSA: 20 Rules to Preserve Your Brand

October 31st, 2008 · 1 Comment

When a brand goes into decline or a company purchases another company, older legacy brands often get lost or neglected, even when there is value and bankable goodwill. While some names are worth killing off, there is enormous value in many older legacy brands. What is a company to do if they are faced with […]

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Tags: Brand History · Brandicide · Commentary · Deathwatch · Licensing

Wacky-Good Brand Extensions We’d Like To See

October 24th, 2008 · No Comments

Here at BrandlandUSA, we love the brand extension. Not only does it provide exposure for old brands, it helps give the aging “legacy” brand a new chance at relevance. Sometimes, the old uses for brands disappear. Witness McCall’s, which disappeared as a magazine when it was renamed Rosie. But McCall’s dress patterns are still around. […]

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Tags: Commentary · Licensing · Media

Advice from Boston branding firm Soldier Design

September 24th, 2008 · No Comments

CAMBRIDGE, Mass. – Whether a brand is new or old, you need a process for turning it around. So says Bobby Riley, CEO and Creative Director of Boston-based Soldier Design. Riley founded his own retail store Concepts and held an executive position at Burton Snowboards. Today his independent brand development and design shop, founded in […]

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Tags: Commentary · Licensing · Regional Brands · Retail

Briefly: Jenny McCarthy for Kids Toys?

September 9th, 2008 · No Comments

Has it come to this? Perhaps we shouldn’t begrudge anyone making some jack on licensing their name out, and we are happy that a Friend of Hef is now known as a protective mom in some circles. In America, that’s progress. According to Brandweek‘s Becky Ebenkamp, the former Playboy bunny and MTV hostess Jenny McCarthy […]

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Tags: Licensing