BrandlandUSA™

ATLANTA – We caught with licensing expert Pete Canalichio to answer a few email questions about the current licensing climate. BrandlandUSA: What opportunities are companies missing in the licensing of brands? Canalichio: The biggest opportunity in my opinion is that there are so many companies out there with great products or services that don’t even [...]

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NEW YORK – Need a new brand for a product launch? Thinking of starting a company and you haven’t established a product name or company name? The answer is BrandVault, a portfolio of “once popular but defunct” heritage company and product brand names. The BrandVault has 120 of these names, all ready in turn-key fashion [...]

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LONDON – We happened upon the Brand Licensing blog of Adam Bass of London. He reports that his company, Golden Goose, is licensing the imagery and icons of the London Fire Brigade. This is fascinating, as there are so many municipal fire, police and rescue companies that have long histories, and not just in the [...]

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Frank Zappa and Randy Jackson CLYDEBANK – O.K., so there’s Fox, Coke, Ford, Ritz, Pledge, Simply Orange, Herbal Essence and the Kodak Theater. But what other brand was on the first outing of this season’s American Idol? It is Radio Clyde 261. Randy Jackson was wearing a Radio Clyde 261 T-shirt through the first Phoenix [...]

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In today’s Wall Street Journal, Rich Ross, President of Disney Channels Worldwide, reflects on 2009 and his goals. One of the goals is to program and create franchises for boys. That’s a good move for Disney (NYSE: DIS); with American Girl movies and the like there is plenty for girls but not enough for boys. [...]

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Top 10 Xmas Brand Traditions NORTH POLE – Candy companies have TOTALLY figured it out, as have TV networks and music producers. Long ago, the networks figured out that if you have a good Christmas special, you can run it each year; the more times people see it, the more they want to see it. [...]

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WINTER HAVEN – Last weekend, the legendary theme park Cypress Gardens closed for four months while management said it would refocus on its water park and historic garden. In the process, it would drop its roller coasters and rides. This temporary shut down is not the first closure for the park, which has had a [...]

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When a brand goes into decline or a company purchases another company, older legacy brands often get lost or neglected, even when there is value and bankable goodwill. While some names are worth killing off, there is enormous value in many older legacy brands. What is a company to do if they are faced with [...]

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Here at BrandlandUSA, we love the brand extension. Not only does it provide exposure for old brands, it helps give the aging “legacy” brand a new chance at relevance. Sometimes, the old uses for brands disappear. Witness McCall’s, which disappeared as a magazine when it was renamed Rosie. But McCall’s dress patterns are still around. [...]

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CAMBRIDGE, Mass. – Whether a brand is new or old, you need a process for turning it around. So says Bobby Riley, CEO and Creative Director of Boston-based Soldier Design. Riley founded his own retail store Concepts and held an executive position at Burton Snowboards. Today his independent brand development and design shop, founded in [...]

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