Champion Releases Muhammad Ali 1960 Olympic Inspired Collection

WINSTON SALEM, N.C.-– Athletic wear makers Champion and Muhammad Ali Enterprises have released a second, limited-edition collection of Muhammad Ali garb. The collections new designs are fabricated to evoke the ethos of the sports legend during his gold medal win during the 1960 Games in Rome as an 18-year-old. Champion, founded in 1919, is a key brand name of HanesBrands (NYSE:HBI).

The Ali brand is one of the Authentic Brands Group portfolio, including living and deceased stars and personalities including Marilyn Monroe, Elvis Presley, Shaquille O’Neal, Dr. J and Greg Norman. Other brands include Thalia, Sports Illustrated, Eddie Bauer, Spyder, Volcom, Airwalk, Nautica, Izod, Forever 21, AĆ©ropostale, Juicy Couture, Vince Camuto, Lucky Brand, Nine West, Jones New York, Frederick’s of Hollywood, Adrienne Vittadini, Tretorn, Tapout, Prince, Vision Street Wear, Barneys New York, Judith Leiber, Herve Leger, Frye, Hickey Freeman, Hart Schaffner Marx, Thomasville, Drexel and Henredon. New brands for the Authentic Brands Group include Brooks Brothers, Van Heusen and Arrow.

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