New Pass Grill, Signage in Sarasota

Regional restaurant signage helps define a place. Here, the “World Famous” New Pass Grill. It has been on City Island in Sarasota since 1929. City Island is the key just south of Longboat Key.

Brand identity comes from the unique contributions of business owners. With time, and generations, brands get more interesting.

It matters not that the designs are terribly sophisticated. One other factor. Things on the waterfront, and on water, are worth more, and people are more forgiving when the destination is exclusive. Hence the “dive” popularity in every vacation destination.

The New Pass Grill benefits from one of the most expansive, gorgeous views in Sarasota, overlooking New Pass, so that helps. It is the closest restaurant to Mote Marine, and the Salty Dog.


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