Offbeat Small Brands: Homax White Ring Remover

20120401-175009.jpgGot to love the funny little American brand names that serve small product niches. With these brands, the product markets are small, and so is the competition. Little advertising is needed, and is mostly word of mouth.

One such niche is the category of brands that solve unique problems; in this case the “problem” is people who leave drink glasses on furniture without a coaster.

Jasco Furniture White Ring Remover is one  of those brands; it is basically a small hand towel inside a jar doused with some sort of secret waxy potion. When you rub the cloth on a tabletop drink ring, it removes it. The product is made by Homax of Bellingham, Wash.; from what I understand the JASCO name has been dropped and it is now the Homax White Ring Remover. Ingredients aren’t listed, though it really smells like wax.

Curious if other folks find it useful.

About the Author

  • Garland Pollard is publisher/editor of BrandlandUSA. Since 2006, the website BrandlandUSA.com has chronicled the history and business of America’s great brands. He has decades of experience across all media, including newspapers, TV, radio, magazines and the web.

5 Comments

  1. I really like this specific product and want to know where I can get more.

  2. where can i order jasco furniture white ring remover

  3. I have had the product for years “just in case” and I just used it, it was perfection and even magical!!

  4. It does work well at removing water rings from wood furniture. I stumbled upon your website just now because I was searching to see if I can find the secret ingredient so I can make my own cloths. They are pretty expensive, although they do last for multiple uses.

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