DALLAS – The department store Nieman Marcus, parent of Nieman Marcus and Bergdorf Goodman, has promoted Darcy Penick, president of Bergdorf Goodman, to lead their NMG Product & Technology unit. At the same time, it will fire five percent of its employees.
“Darcy’s strategic leadership of NMG’s product and technology roadmap will ensure the right suite of tools, platforms and resources are aligned to our most important investments in the customer experience and key capabilities across Neiman Marcus and Bergdorf Goodman,” said Geoffroy van Raemdonck, Chief Executive Officer of NMG.
In addition to Penick’s promotion, Ryan Ross, the president of Neiman Marcus, will now lead customer insights. The company said that he has deep experience in these areas with previous leadership roles focused on integrated channel strategies and customer migration.
“The Neiman Marcus brand continues to experience outsized growth of high value customers, and Ryan’s leadership of these key capabilities will continue fueling deeper relationships with top customers,” said van Raemdonck.
Bob Kupbens, Chief Product & Technology Officer, will leave after leading product and technology, including the Neiman Marcus app and the acquisition of Stylyze.
Job Cuts, Position Review
As part of a “strategic realignment” to accelerate high value luxury customer growth, the company announced certain positions representing less than 5% of the workforce will be eliminated across the organization. The company will also look at open positions.
The company said this would be a new operating model, with the luxury customer at the center of its design that would “drive fast decision-making and agility to accelerate the company’s competitive advantage through its differentiated business model.”
“It is always our intent to minimize the impact to existing associate jobs, and we take these types of decisions very seriously,” said van Raemdonck. “We will support those associates who will be leaving the company with severance and other benefits.”
About Neiman Marcus
Neiman Marcus Group companies include the 36 department stores of Neiman Marcus, two Bergdorf Goodman stores in New York, as well as mail order and online operations and the catalog retailer Horchow.