White House Worthy Dolly Madison Cakes
The mid to late 20th century was the era of mass marketed snack cakes; national brands like Hostess were the best-known, but there were others including Drake’s... Read more.
Company Brands, Trademarks and Product Brands
Whenever possible, companies should keep these corporate names in the active column. Instead of confusing the consumer, they are a valuable hidden link to the past... Read more.
Babe Ruth’s Watch Brand Benrus is Back, Again
The historic U.S. watch brand Benrus has a new owner, and a new lease on life, after a failed revival by a Rhode Island entrepreneur. Investor Michael Sweeney, assisted... Read more.
Mark the New GM Hummer Revival as Model
While the Humvee is still very much in use and production, its successor vehicle is the very different Joint Light Tactical Vehicle, a product of Oshkosh Corporation... Read more.
Chinese Morris Van Set To Return
The idea of reviving the brand fits well with a continued interest in the antique car brands of the U.K. While many United States brands have died, Chinese and Indian... Read more.
Sahara, Dayton’s and Tanya Tucker Return
Periodically, we look at some of the new versions of old brands. A few revivals this summer: The Sahara Casino brand is back. It had become the SLS Las Vegas, only... Read more.
The Valuable Legacy and Brand of Harland & Wolff Shipmakers
BELFAST – Of the great shipbuilders and shipbuilding names of the world, Harland & Wolff is perhaps the best known. In its era, it was the Boeing of shipbuilders.... Read more.
NASA Astronaut Space Brands of the Apollo 11 Era
The quintessential product advertising was Tang, but there were other products that hitched onto Apollo and NASA, even though NASA did not have a specific promotional... Read more.
FAO Schwarz Brand Reinvented in Airports, Beijing
The toy store brand FAO Schwarz is back, nationally. In lots of places, including middle-market airports. At airports, the retailer is a licensed boutique for travelers,... Read more.
Bring HP Sauce Back to the U.K. for Greater Profits
There are few foods more indicative of a place, and amenable to high margins, than food sauces. Sauces are the ultimate example of a profit-making brand of food.... Read more.