Summer Quandary: Otter Pops or Fla-Vor-Ice?
WEST CHICAGO – One of the easiest and cheapest ways to keep children happy in the summer is the frozen ice bar, and the two top brands are Fla-Vor-Ice and... Read more.
Smithfield’s Pork Brands in Chinese Hands a Major Concern
When most of the major brands in an industry go to one owner, it should be of major worry to any industry. When brands are owned in the U.S., it is an oligarchy.... Read more.
Delta Has Plenty of Time, Reason and Ideas to Save the WorldPort
JAMAICA, QUEENS, N.Y. – The historic Pan American WorldPort is not down yet, and the group fighting to save the iconic structure from Delta’s destruction... Read more.
Classic Vera Brand Gets Boost, Reboot from Target
ATLANTA – Before there was Vera Bradley, before Vera Wang, there was plain old Vera, which has reappeared as a short-term promotion for Target. Not only is... Read more.
Barclaycard Eagle Flies Into a Blue Snake Orb
LONDON – Barclays plc has rolled out a new, revamped Barclaycard Arrival card for the U.S. market. The card promises that you can earn all sorts of travel... Read more.
Be an Add on Brand for More Sales; Oh and Bring Back the Sears Jon Boat
The social theorist and urban planner Andres Duany a few years ago gave a talk on “male” space in the American household. Male space has pretty much... Read more.
Use an Old Logo for a New Campaign
The logo uses the school's green and gold colors, so it appears to fit with the current look quite well. Even better, it will probably sell well at the gift shop. MORE... Read more.
Country Club Classic: The Swim Buoy Kids Float and Original Bubble
If you were at a country club pool in the 1960s or 1970s, you would likely see toddlers swimming about with little bubble floats on their backs. In some cases they... Read more.
Weekly Reader: Now Scholastic News ‘Including’ Weekly Reader
For most Americans, one of the first places they learned to read news was Weekly Reader. Launched in the 1920’s, the Weekly Reader name is synonymous with... Read more.
History of Ipana Toothpaste and Bucky the Beaver
One of the best-known toothpaste brands of the 20th century is still around, sort of. The toothpaste brand, which in Turkey is as well-known as Colgate or Crest,... Read more.