Local ‘Brands’ of Holiday Inn Still Surprise
NORTH HOLLYWOOD – This week, we got a press release from the Beverly Garland Holiday Inn. It is proof that franchised chains like Holiday Inn can encourage... Read more.
Ode to the Texas Instruments Calculator
There are only a few legacy electronics companies that still operate under their own brand; great names like Sperry, Burroughs, Hallicrafters and such have been... Read more.
The SNL Theory: Use Assets and Create Your Own Breakout Hit Product
Saturday Night Live and British Airways’ new LCY-JFK flight one are two different business ideas illustrating an important idea, namely adaptive reuse. Traditionally,... Read more.
Brigham’s Closes Last Boston Ice Cream Store, a Not So Wicked Move
Boston papers are reporting the sad news. Brigham’s is closing its last store in Boston. The ice cream company has been an icon of Boston since 1924, and locals... Read more.
Canada Dry, the Jamaican Ginger Ale
Here’s a word relationship that won’t be on S.A.T. tests. As Schweppes is the top brand for tonic water, Canada Dry is the top brand for ginger ale.... Read more.
INTA Trademark Awardees Named
NEW YORK, NY The International Trademark Association (INTA) today announces its annual President’s and Volunteer Service Awards winners. These awards honor... Read more.
History of Boston Pencil Sharpeners, Sharpener Brands
At Staples yesterday, I bought a manual Boston Pencil Sharpener. It was $15.98; the model was the X-Acto KS. I got this manual one after an electric sharpener died.... Read more.
Eleven Ways to End the Undifferentiated Airline Brand
How did Greyhound get to be more interesting a brand than Delta? Certainly, both have been through bankruptcy. And now, to travel a distance, both can be about the... Read more.
No More Rings: Wisk Facebook App Debuts
For those of us who grew up with the Wisk “Ring Around the Collar” commercials, Wisk is synonymous for getting rid of rings. The brand’s new owners,... Read more.
BP Finally Dumps Amoco Brand
When companies merge, they are always equals, but one brand always gets dumped. That’s exactly what has happened with Amoco, which finally got dumped by BP.... Read more.