Wasted Telecom Brands Like GTE and Cingular
In the afternoon, on walks in Sarasota, I often see remnants of the old GTE, or General Telephone and Electronics. The name and logo appears on manhole covers, telephone... Read more.
Brands of Toaster Pastries
While we are big fans of Pop Tarts, we are intrigued that there are other brands around. Wikipedia says that Post, part of General Foods, was the innovator in the... Read more.
Eight Stupidest Branding Practices
Actually, there are many more, but I just present these to get them off my brain and onto a page. Co-branded VISA and Mastercard. I mean, how great is that for a... Read more.
Bennigan’s Lives Through Licensing
LOS ANGELES – Global Icons, the brand merchandising agency, said in a press release that it would license Bennigan’s, the restaurant chain. Bennigan’s... Read more.
Devo Band Comes Back, With Old Label Warner Brothers
Hey Mark Mothersbaugh. Bring out the Minimoog, and start out the set by flashing a Warner Records logo behind the stage. Whip it. Step on a crack. Devo, that red-topped... Read more.
England. Fight for Cadbury; Give Kraft the Augustus Gloop Treatment
So we are reading this news that Kraft wants to buy Cadbury (NYSE: CBY). Frankly, we could make all sorts of analysis of why it’s not a good idea for Cadbury... Read more.
Disappearing Colonial Bread a Sign of Times
Our BrandlandUSA reader “JM” tells us that Colonial Bread is on deathwatch, and it may be in danger of disappearing due to its ownership by Sara Lee... Read more.
Grocery Brands and Products Our Readers Miss
Lately, we have been getting an extraordinary number of hits of consumers searching for the below products. We just thought we needed to list them: Serv-a-Gravy.... Read more.
Hennessy Mess with Rampage of Its Brand
As celebrity culture has become more trashy, so has the risk for the consumer and luxury brands associated with those stars. The most recent example? The Hennessy... Read more.
Use WordPress to Build Your Legacy Brand
Building your brand name used to be about running commercials. No longer. Today, with new technology, you still need to run commercials and do in-store, and all... Read more.