Brandweek’s Talking Del Monte, Heinz This Week
This week, Brandweek magazine takes on some old-style brands. A couple of stories of note include: Del Monte’s New CMO Raises The Bar On Fruit: These recessionary... Read more.
Heat Miser Returns; Shows Value in Rankin Bass Animation Brand
ABC Family has brought back the Rankin Bass character Heat Miser in “A Miser Brothers’ Christmas.” The show, the first animated feature for the... Read more.
The Christmas List of Surviving U.S. Downtown Department Stores
DOWNTOWN, USA – It’s the Christmas shopping season. Not less than a decade ago, most parents had a nearby downtown department store. The visit would... Read more.
Bar Keepers Friend, One of Many Great Hoosier Brands
INDIANAPOLIS – Brands are more interesting when they are owned by small companies, and have some history. That’s why Bar Keepers Friend, founded in 1882,... Read more.
How To Brand Your Region For Tourism
Hint: It’s about finding the cool stuff, and making cult favorites out of the mundane Everyone has to brand these days. It started with product brands, then... Read more.
Surveying (and Surviving) the Virginia Furniture Brands
MARTINSVILLE – While it is High Point (and North Carolina) that is associated with the American furniture industry, it is the southern part of Virginia that... Read more.
Buick and Tiger Divorce Exposes Legacy Cost Issue
You read it here first. Not that we had that much to do with it. On our November 1, 2008 story What’s Wrong With Buick, we suggested that it was time that... Read more.
How to Brand Yourself in Real Estate When the Market is Slow
It’s hardly even a buyer’s market, as few have money to buy. So what does a real estate broker do for branding when the market is temporarily kaput?... Read more.
British Woolworth’s in Jeopardy
LONDON – Decades of missteps and a brutal retail recession have hurt the British retailer Woolworth’s, which was one of the few surviving legacies of... Read more.
Thinking of Fenwicks, a Real British Department Store
An often unsung, but interesting British department store chain is Fenwick. It is not one of the big London stores that tourists know, but instead it was one of... Read more.