A recent campaign by British Airways points up exactly what United, Delta and American are missing in their approach to airline branding. Namely, a sense of history and drama. BA’s Brand Engagement Head Abi Comber, in an interview posted on YouTube, says the campaign is all about what BA standsMORE HERE

DALLAS – American Airlines is spinning off its American Eagle subsidiary. Last year, American tried to sell their commuter carrier, but has not been able to do it. The Financial Times reports that AA pilots are against the deal, fearing that it will only lead to lower salaries. American isMORE HERE

Portsmouth, N.H. – The Pan Am brand is making a new push at a comeback, with a new TV show from ABC and a revived fashion line. The airline Pan Am died years ago after two successive efforts to revive the airline. Today, it lives on companies as varied asMORE HERE

There appears to be no logic to what happens to brands when airlines merge. In the airline world, if the company is bigger, it keeps its name, and the smaller company name disappears. There can be a discussion, but the answer is always the same. The United-Continental merger appears toMORE HERE

NEW YORK – In the wake of discussion about the possible demolition of the Pan Am Worldport (now Delta’s Terminal 3), there is one key element that has already been removed. The Zodiac Screen sculptures (or sculpture), now in storage, that used to dominate the front of the building. TheMORE HERE

TORONTO – There’s a niche airline that gives free drinks, flies planes with propellers and only goes on a few select routes. Best yet, it puts its flight attendants in pillbox hats. It’s Porter Airlines of Canada. Kind of like a regional Virgin Atlantic, but it has a serious, moreMORE HERE

Brief items: Proctor & Gamble just released its revived collection of Rochas, under the leadership of Marco Zanini. Proctor & Gamble shut down Rochas in 2006, and brought it back. The Wall Street Journal noted last week that its “nutty wide heels” and such targeted the exuberant woman who wantedMORE HERE

KANSAS CITY – Reader Joe Vaughan gives us an update on the Airline History Museum in Kansas City. A group of retired TWA employees and airline history enthusiasts have developed a museum at Downtown Airport. The last of the Super Constellations (“Connies“) is there, and the museum recently acquired theMORE HERE