Perhaps finally, during this Trump administration, the penultimate Reagan-era vehicle, the Jeep Grand Wagoneer, will return. The idea has been under discussion for some time. In the FCA 360 blog, the company said that Fiat Chrysler will invest roughly $1 billion investment to retool and modernize the south plant ofMORE HERE

WHITE SULPHUR SPRINGS – Ran across this ad in an old Life magazine, and it made me immediately think of how much the auto market today might never understand the motorcar brand Plymouth. Pictured here, a drawing of a Plymouth in front of The Greenbrier, the West Virginia resort. Plymouth, a ChryslerMORE HERE

DETROIT – Don’t sell the meat department of the family grocery store to keep the business afloat. There is a horrible thought floating about General Motors. GM would depart from manufacturing in Europe, sell off Opel to a neighbor like Peugeot, and perhaps grab Jeep and shut down the rest of the non-glamorous,MORE HERE

TALLAHASSEE – A reproduction Trans Am, signed by Burt Reynolds, has been a hit on social media and in car shows this spring. The $115,000 car, a specialty item modified from a new Chevrolet Camaro, is a modern interpretation of the car that  gained fame in the hilarious Jackie Gleason, SallyMORE HERE

In Jim Croce’s 1970s ditty, bad boy Leroy Brown had a “Custom Continental” and an “Eldorado too.” Well, of the two, both are still quite memorable automobile models, the former always looking a bit stodgy and sometimes Presidential and the latter, frankly a bit pimp but in some years, quiteMORE HERE

DETROIT – When General Motors was bailed out, the Pontiac brand died. General Motors customers, dealers and employees were stunned. The decision cost money, and Pontiac was well on its way to a revival. Sales just disappeared, and they were not replaced by other brands that were preserved, such asMORE HERE

While nostalgia can be a reason to bring an old brand back, strategy is the best reason. And so we hear that Nissan might just bring back the Datsun brand. And it’s not because Generation X remembers that The Bionic Woman, Jaime Sommers, used to drive a 280Z, and stillMORE HERE

The Dodge Dart will return next year; see www.dodge.com for pictures and information about the January 9, 2012 “reveal”. Based on an Alfa Romeo Giulietta, it is truly a sportscar, and bears no resemblance to the original. Nevertheless, the return is good news. Because through the years, one niche that ChryslerMORE HERE

jeep wagoneer

AUBURN HILLS – The most recent issue of Automobile magazine reports that Jeep will revive that icon of the Reagan era, the Grand Wagoneer model. BrandlandUSA advocated for the return of the Wagoneer in October of 2009. The Wagoneer, with its trademark fake woodgrain siding, was built from 1963 toMORE HERE

DETROIT – It’s a shame it takes an Italian company and an old rap star to see the value in Detroit. But that’s what is mightily apparent with new Chrysler 200 advertisements, which feature Eminem and the tagline “Imported From Detroit.” The commercial has had 4.8 million view on YouTubeMORE HERE