PHILADELPHIA – To celebrate its centennial, Pep Boys will launch a promotional road trip that will, among other things, emphasize its new role as a repair shop, and not a parts retailer. But it seems that their founding mascots, Manny, Moe and Jack, might not be along for the ride.MORE HERE
CHICAGO – There is so much to appreciate about Turtle Wax. It is, above all, a great brand. It is one company. That makes one sort of thing. Car care products. And things made with the Turtle Wax name. The imagery and color are clear too. A turtle is green.MORE HERE
After almost a decade of hoping, and for the first time in 30 years, customers searching for a “true premium SUV experience” can now order an all-new 2022 model year Jeep Wagoneer and Grand Wagoneer. The return of the Wagoneer begins at a cost of $57,995; Grand Wagoneer has aMORE HERE
MINNEAPOLIS – For its centennial of its Indian Chief model, Indian Motorcycle has unveiled three new Indian Chief models for 2022. “The Indian Chief is a truly iconic motorcycle and what better way to celebrate its 100th birthday than unleashing an entirely new Indian Chief lineup,” said Mike Dougherty, theMORE HERE
TAMPA – Repair businesses were once a backbone of a small-town economy. If Main Street was the front-facing retail and public end of the local business ecosystem, the side streets and corners, with cheaper rents, offered small businesses the space to fix things. The Norman Rockwell painting What Makes itMORE HERE
LOS ANGELES – The brand-licensing agency Global Icons is now representing the fashion brand Camp Beverly Hills. Originally launched in 1977, the first store was located off Rodeo Drive. Throughout the 1980s, the brand expanded and was sold in major department and specialty stores nationwide. At its height, Camp BeverlyMORE HERE
While the Humvee is still very much in use and production, its successor vehicle is the very different Joint Light Tactical Vehicle, a product of Oshkosh Corporation that is powered by a GM Duramax engine.MORE HERE
The idea of reviving the brand fits well with a continued interest in the antique car brands of the U.K. While many United States brands have died, Chinese and Indian companies have shown an interest in British history and autos. SAIC revived the MG in 2008, and Tata Motors of India is the parent of the British company Jaguar Land Rover Automotive PLC.MORE HERE
Perhaps finally, during this Trump administration, the penultimate Reagan-era vehicle, the Jeep Grand Wagoneer, will return. The idea has been under discussion for some time. In the FCA 360 blog, the company said that Fiat Chrysler will invest roughly $1 billion investment to retool and modernize the south plant ofMORE HERE
WHITE SULPHUR SPRINGS – Ran across this ad in an old Life magazine, and it made me immediately think of how much the auto market today might never understand the motorcar brand Plymouth. Pictured here, a drawing of a Plymouth in front of The Greenbrier, the West Virginia resort. Plymouth, a ChryslerMORE HERE