SARASOTA – At the Mote Marine Aquarium here, there is a small cabinet of shark repellent brands. During World War II, the Navy tried to come up with ideas, and numerous brands were launched. They didn’t survive. The reality was that so many tens of thousands of men were sailingMORE HERE
KILMARNOCK, SCOTLAND – Great brands are associated with a place. This is true even more with alcohol other products that have elastic demands. The place of manufacture adds to the allure of the brand, and that helps build a market for it. You differentiate your liquor product not only byMORE HERE
PORT ROYAL, VIRGINIA – When you think roadside, you think Stuckey’s and Horne’s. Both were the roadside rest stops; before the government got in the bathroom business with so many Interstates, places like Stuckey’s and Horne’s served up bathrooms, souvenirs, gas, food and whopee cushions to the American masses. Stuckey’sMORE HERE
LOS ANGELES – One of the great modern hotels, The Century Plaza, is potentially going to be demolished. I say potentially because the owner, developer Michael Rosenfeld, is only applying for permission to tear it down for another real estate development. The Hyatt Regency Century Plaza is one of thoseMORE HERE
GLASGOW, SCOTLAND – In the 1970s, BOAC used firms like the architecture firm Gillespie Kidd and Coia to do its regional work. Here, an office in Glasgow. The city ticket office is almost forgotten these days, but were ubiquitous for all carriers until the mid-1980s. If you recall, BOAC wasMORE HERE
PALM SPRINGS – Any person who owns a silly little motel by the side of the road ought to look at Hope Springs Motel Resort in Palm Springs, California. It’s an utterly nondescript motel that has turned into a Travel & Leisure favorite. The recipe? A hip approach, minimalist designMORE HERE
LONDON – It’s like 1925, a Merchant and Ivory movie. On September 10, October 29, and November 14, Orient-Express will be offering “The Dinner” on The British Pullman train departing from Victoria Station in London. The cars are original, and enable travelers to take an Orient-Express train journey that’s shortMORE HERE
How place names represent brands Anyone who names things for a living will tell you a name is simultaneously the most important and least important signifier of a brand. It’s the most important because it’s the most succinct verbal expression of everything the brand stands for. It’s the least importantMORE HERE
We got a great idea today from Israel tourism. It’s called Dinner in the Sky. The idea is simple. You build a platform, make a crane, serve folks from dinner and hoist them up in the sky. It’s called Dinner in the Sky. Certainly, it isn’t as snazzy as theMORE HERE
Consumers need a story. I am reading about neuromarketing, the science of looking at brains and connecting it with consumer behavior, after seeing that 60 Minutes clip on computers reading brains (thanks to Jon Vanhala for sending it out). I wanted to find out more about neuromarketing to get aMORE HERE