Can Wal-Mart feel? Does Disney possess self-control? Researchers in psychology at Harvard University are interested in how people attribute mental capacities to corporations and brands, and whether those attributes influence how people act towards companies and their products. The folks at Harvard say that the survey will take about 10MORE HERE
The Today Show recently featured the effort to bring back old brands, including the Hydrox cookie. The big question. Does Donny Deutsch actually wear Hai Karate? Ideas? Comments? Contact the BrandlandUSA editor. We love to hear about old brands being revived, dead brands resuscitated or great brands in jeopardy. WeMORE HERE
We all have the one food, or one brand, we really want from our childhood that is no longer around. Reader Fred McClennan asks BrandlandUSA about boned chicken that was sold in a jar, and if we have any ideas what the brand was, and where to find it. Certainly,MORE HERE
Thanks to reader David Milch of the New York licensing and marketing firm Perpetual Licensing for alerting us that the Hydrox cookie is back. Hydrox, and its sister cookie Lemon Coolers, are Number 87 on the BrandlandUSA list of 100 Dead Brands to Bring Back. However, in the previous post,MORE HERE
Invention has come to RadioShack. It’s a hopeful sign that the retailer can return to its roots and encourage Americans to build and invent things again. RadioShack, one of the great American retail brands, has struggled after a series of changes that essentially un-geeked the brand. We wrote about itMORE HERE
Just like their mascot, that (sort of) singing Michigan J. Frog, The WB is back for another run. And this time, Warner Brothers is hoping the frog will actually sing. It’s a great time for old entertainment brands. Who would have thought that Screen Gems and United Artists would beMORE HERE
When we started BrandlandUSA, we were sure that there were some brands that were so niche and strange that they could never be revived, even if there were a few odd people who wanted them. In particular, there were two shampoo brands that we thought would never be back. First,MORE HERE
The big question on Bill Bennett’s Morning in America radio program today was “Do they still make those lemon juice squeezers that are shaped like lemons?” It appeared that Seth Liebsohn, who is Bennett’s on air foil (and executive producer) could not find them. Apparently, they weren’t in most Washington,MORE HERE
One of the great forgotten American brands is Coca-Cola’s Tab. While it is still sold, and has a sort of cult following, products like Tab are always at risk of being shut down. After all, who would have thought that there would be no more Polaroid film after this year?MORE HERE
What’s returning? The House of the Future at Disneyland. No longer sponsored by Monsanto, a company perhaps too busy with corn licensing to find anything amusing about it, will re-open in May in Tomorowland. Knight Rider. NBC is bringing it back, without David Hasslehoff. What’s disappeared? Polaroid. The company willMORE HERE