It is always a good idea to remember the lessons of brand-killing mistakes. While most know the case of New Coke, there are other products that have returned because of consumer pressure. One fan sites relating to a bad decision is Bovril. In 2004, Unilever removed beef from the productMORE HERE
QUEENS – Egad. This is weird territory, but kind of fascinating. There was an elderly Brooklyn man who, in the 1980s, driving in a Mercedes coupe on the Grand Central Parkway, crashed and turned upside down. His distraction? He spied the Unisphere of the Queens World’s Fair, and was soMORE HERE
If it’s Lego’s 50th birthday, there is a reason. They came up with a good thing. They stick to it. Oh, they might add a Star Wars line. But the basic product remains. BrandlandUSA Rule: If it’s good, stick with it. Add some new things, but don’t muck with theMORE HERE
Reader (and Quebec native) Mark Shainblum has alerted us to some revivals in the comic book field, and other dead comic book brands that need to be revived. Thrilling Wonder Stories was one of the first science fiction pulp magazines, founded in 1930 by Hugo Gernsback. Gernsback originally created theMORE HERE
While its a smidge too late to affect the decision now, Northrup Grumman ought to use the Grumman name to sell its new tanker program to the Pentagon. Here is the issue in a nutshell. Boeing and the Pentagon got together to put together a deal to refit the BoeingMORE HERE
The brand licensing company that brought Candie’s back will now own some of the greatest linen, home and bath brands in the world. New York based Iconix Brand Group Inc. (Ticker ICON) announced Oct. 3, 2007 that it had purchased Official Pillowtex LLC, the licensing company that owns the towelMORE HERE
The brands Packard Bell and Gateway will live on, even after their purchase by Taiwan’s Acer. On the tech site The Inquirer, Paul Hales reports that Gianfranco Lanci, the Italian who runs Acer, will keep the Packard Bell and Gateway brands, the former a relic of the early radio eraMORE HERE
Would you believe that a major New York City preservation group would allow the tearing down of a McKim, Mead & White hotel? You heard it right. New York Municipal Art Society (ex) President Kent Barwick does not oppose the destruction of the McKim, Mead & White landmark Hotel PennsylvaniaMORE HERE
BrandlandUSA’s first polling contest is over. In our poll, we asked readers the simple question. “What department store do you miss most?” Our readers top pick for a store to bring back? F. W. Woolworth, America’s legendary five and dime. We assume it’s probably because the site has featured theMORE HERE
The British candy bar Wispa is back. It was a result of an online campaign by fans, all led by the very notable Alan Simonds website called bringitback.ecclesweb.co.uk. Even Iggy Pop got into the campaign, allowing a banner unfurling at a concert. Quoting the Writers/Authors Snacking at Work cyberpunk site,MORE HERE