BATTLE CREEK – Mother’s cookies are available in stores throughout the greater Kansas City area, a key market for one of the brand’s first expansions outside of the Western United States in 96 years. “Bringing the Mother’s cookies brand to Kansas City is one of our first brand expansions outsideMORE HERE
Items in the news: Are Heckle and Jeckle back? The old crows sure are, with a Facebook page. Old Paul Terry of Terry Toons would be so happy. Now, lets not just do licensing of these old birds, but resuscitate the company Terry Toons. Please read Donald Kay Riker’s storyMORE HERE
Westport, Conn – The New England Consulting Group has made Debra Schumacher managing associate. Schumacher has held positions of increasing responsibility at Quaker Oats and SC Johnson, managing brands like Gatorade, Edge, Ziploc, Windex and Glade. She was also a consultant to Daymon Worldwide, focused principally on store brands/private labels.MORE HERE
NEW YORK – In 2004, urban theorist Jane Jacobs not only predicted the burst in the real estate bubble, but talked about how it could unwind. In her book Dark Age Ahead, the late Jacobs (best known for her treatise The Death and Life of Great American Cities) took aMORE HERE
BOSTON – A CBS News report today talked about the idea that people have too many decisions, and at a certain point, they just shut down. They were reporting on work from the Harvard Decision Science Lab. The story mentioned consumers, and the frustration that we all feel. In oneMORE HERE
LAKE BUENA VISTA – If customers want it, then bring it back. That’s the lesson of Walt Disney World’s groovin’ treehouse cabins, which opened in 1975, and were demolished in 2002. They were simple structures, up one story in the trees, and were cousins to the raised treehouses at skiMORE HERE
A good strategy when you have an older company with many different iterations is to periodically put out commemorative products and packaging using old versions of the company’s logo and brand identity. Here, a 60th anniversary box from Dunkin’ Donuts. A few reasons why it is a good thing toMORE HERE
We ran across an old ad for Stanley Warner, the film company and conglomerate. S.H. Fabian was President of the company in 1964; they had offices at 1585 Broadway in New York. They are a great example of the conglomerate era, where disparate businesses were assembled for no particular reasonMORE HERE
NEW YORK – We read in Crain’s New York that the old Pan Am Worldport at JFK might be demolished soon by Delta. The building is one of the great landmarks of aviation, though it has been so abused over the years that few would actually believe it if theyMORE HERE
