In retail, you don’t have to have expensive products to make your brand unique. Very often, a recasting of something boring and conventional that you sell can make your brand unique. This principal applies most often with food. These are products that are made with everyday things, but branded andMORE HERE
One of the biggest search items for BrandlandUSA is the cold cream from Dorothy Gray called Satura. Dorothy Gray was one of the biggest cosmetic brands of the mid 20th century. Read our post on the history of Dorothy Gray in our post on Remembering Dorothy Gray. Sadly, since ourMORE HERE
Everyone in the whole entire world, except the pitiful board at General Motors, has been wondering for at least the last year or two how Rick Wagoner still has a job. But we were completely stunned at another figure connected to the Wagoner tenure. The Wall Street Journal reported todayMORE HERE
There is a long list of dead logos from corporate redesigns, buyouts and design updates. Check out this graveyard of dead logos on the website www.logorip.com. They have an online “Book of Condolences” for things like: More on logos? Read the End of Corporate Design.MORE HERE
We’ve got some wacky brand extensions on our main website. You could: Buy a General Motors licensed kit to turn a Saturn into an Oldsmobile Hire a crew from Sears to do an not-so-extreme makeover of your house Buy a Columbia MP3 Machine from Sony Get news from the EIBMORE HERE
Here at BrandlandUSA, folks love the brand extension. Not only does it provide exposure for old brands, it helps give the aging “legacy” brand a new chance at relevance. Sometimes, the old uses for brands disappear. Witness McCall’s, which disappeared as a magazine when it was renamed Rosie. But McCall’sMORE HERE
Thank goodness there are some candies still made in the U.S.A. We love Original Snaps, the classic chewy candy. It’s made by American Licorice Company of Union City, California. The company dates back to 1914. American Licorice Company, P.O. Box 826, Union City, CA, 94587. Visit our main website www.brandlandusa.comMORE HERE
Much of old radio has been forgotten, except for a thriving collector industry that has, with the promise of modest returns, preserved a whole segment of American culture for posterity. One of the better known sellers is the Old Time Radio Catalog. BrandlandUSA caught up with Jon Folk, owner ofMORE HERE
By reader request, we have added two new brands to our “100 Brands to Bring Back” List. They are: 82. Hai Karate. Our reader, Gabriel Arregui, says for someone to “please bring back Hai Karate!” He has paid a small fortune on Ebay trying to get each of the scentsMORE HERE
The esteemed food critic Pongo Twistleton, who wrote for the weekly newspaper The Richmond State, disagreed with the drink Zima and thought it was lame in so many ways. Turns out that MillerCoors has eliminated the brand, which makes Pongo so very happy. The story from Brandweek is below. http://www.technologymarketing.com/bw/content_display/news-and-features/packaged-goods/e3i10333d62a57e715fdd8fe3bf74bcb092MORE HERE