Use an Old Logo for a New Campaign
2013-04-04
The logo uses the school’s green and gold colors, so it appears to fit with the current look quite well. Even better, it will probably sell well at the gift shop. MORE HERE
Country Club Classic: The Swim Buoy Kids Float and Original Bubble
2013-03-09
If you were at a country club pool in the 1960s or 1970s, you would likely see toddlers swimming about with little bubble floats on their backs. In some cases they were plain styrofoam, but in many cases they were more stylish and fabric covered version, from a brand calledMORE HERE
Weekly Reader: Now Scholastic News ‘Including’ Weekly Reader
2013-03-07
For most Americans, one of the first places they learned to read news was Weekly Reader. Launched in the 1920’s, the Weekly Reader name is synonymous with America, education and a sort of wholesome, fair account of the day’s news. Weekly Reader fits a sort of Americana of nice, peacefulMORE HERE
History of Ipana Toothpaste and Bucky the Beaver
2013-02-17
One of the best-known toothpaste brands of the 20th century is still around, sort of. The toothpaste brand, which in Turkey is as well-known as Colgate or Crest, is a forgotten footnote, and has been on and off the market in the U.S. for decades. Today, it is still hardMORE HERE
Brand Fatigue From Artist Ben Luckinbill
2013-02-16
Graphic designer and artist Ben Luckinbill, son of Lucie Arnaz and actor Laurence Luckinbill, has posted a devastating critique of the current cultural obsession with brands, metrics, likes and conversion on his blog. Simply titled “I Am Not a Brand,” the post, also in audio, appears on his blog BenMORE HERE
Pan Am Just Keeps Coming Back
2013-01-02
MIAMI – The late Sylvester “Pat” Weaver, the innovative NBC president responsible for the Today and Tonight shows, had a saying about Today. It was a show you could not kill, no matter what. Bad hosts, bad producers, off stories, competition..no worries! It was such a good idea that itMORE HERE
Carroll Reed Memory Tells Something of American Brands
2013-01-01
The site received this comment on a story of the value of the Carroll Reed brand, and we saved it as it related to the state of retail in the U.S. Carroll Reed, now owned by TJ Maxx, was one of the great catalog and sportswear brands, and it isMORE HERE
Branding and a Swing Out ‘Auld Lang Syne’ from Andy Connell
2012-12-31
For brands in 2013, change it up, but don’t change it at all. Keep your brand the same, but switch it up a bit to keep it fresh. That is easier said than done, as to one person, “change” is good and to another, you ruin the product by changingMORE HERE
Deadhead Spin on Spandau Ballet Music History
2012-12-31
LONDON – “That’s Spandau Ballet, Man!” Or so said the guy on the Chevy Malibu commercial, part of the long pop legacy of that quintessentially 1980s band Spandau Ballet. This month, the British band launched a “Fan Archive Appeal” to dig into attics and closets for historic audio and visualMORE HERE
Brands this U.S.A. Christmas
2012-12-14
Nearly every consumer brand gets some play around Christmas, yet some brands are more distinctly associated with Christmas than others. Below, some posts from BrandlandUSA directly relating to Christmas, which is both a religious holiday and a secular consumer tradition. Below, some of the stories in no particular order. ChristmasMORE HERE