A rather good advertisement talking about the new Jeep Cherokee. Building things in America is good. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE
St. LOUIS – The walls of Cracker Barrel always have amusing signs, all real. One brand we saw along at one on I-95 in South Carolina were Alox Shoe Laces. Alox was founded by John Frier (1895-1974), who in 1919 invented a new way to make shoelaces by crimping aMORE HERE
BROOKLYN – The two restaurateur/writers of Frankies Spuntino Kitchen Companion have a favorite missing piece of kitchen equipment that they want to bring back. Profiled in New York magazine, Frank Falcinelli and Frank Castronovo want to bring back the BeeBo cavatelli maker. Castronovo: It went out of business. I wantMORE HERE
This came in the mail with the Shell Oil bill, as an offer for Shell cardmembers from United Marketing Group LLC. It’s a brand extension of that dime store cologne, English Leather. We’re all for brand extensions, and who can argue against extracting a bit of revenue out of anMORE HERE
Part of the reason I love brands is because I studied them at the Irvington Country Store. When I was 15, in 1979, my father bought a country store in Irvington, Virginia on the Northern Neck. It was a cool country store, and he did the right things with it,MORE HERE
We heard from the Woodbine blog a question about brands that might be able to be revived, but be online only. The Woodbine Blog, part of the snazzy little Woodbine Agency in Winston-Salem, asks the question: Q: In the absence of any offline marketing support — no print, no TV,MORE HERE
Family run companies that are moving into a third or fourth generation have a unique angle that they can exploit in social media marketing. We happened upon this great video of Cindi Bigelow, the head of Bigelow Tea. Bigelow, through its Constant Comment brand, really re-invented the idea of socialiteMORE HERE
ALEXANDRIA, Va. – Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office David Kappos and Alexandria Mayor Bill Euille will preside at the opening ceremony of a new exhibit at the National Inventors Hall of Fame and Museum on Tuesday, June 8,MORE HERE
The news that BP stations are suffering under a growing boycott threat is natural and understandable. Consumers are frustrated with the federal government and Obama’s response. They will have to wait until November to vote. So a boycott threat is really the only thing they can do. Better than throwingMORE HERE
SARASOTA – BP is the joke at our local comedy club. The joke won’t work in print, but the line involved something about bombs and how the BP owner was wishing he had purchased some other filling station brand like Racetrack. The beaches are still pristine here in this partMORE HERE