On:
In: News
With: 0 Comments

Do you? Read about Stotter and how it could be the next Tervis Tumbler on our main site, at BrandlandUSA.com, the website of business and travel writer and editor Garland Pollard.MORE HERE

On:
In: News
With: 0 Comments

Brand extension goes too far, or merges the colors of Deere with iconography of Jeep on a wheelbarrow. Don’t get it? Is this authorized? BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE

On:
In: Media
With: 2 Comments

With GE’s pending sale of NBC Universal to Comcast, we look back at the pieces of NBC and RCA that still survive. GE purchased NBC’s parent company RCA in 1986; it actually reacquired it, as it was once the same company. GE quickly dismantled the company. RCA’s consumer television business,MORE HERE

On:
In: Books
With: 0 Comments

Want to read what happens to the merged company Kodak and Duracell, better known as Kodacell? This Thanksgiving, go out and read Cory Doctorow’s Makers, a tale of the future where everything is so cheap to make that all the legacy companies have had to adapt. It’s free on hisMORE HERE

On:
In: News
With: 2 Comments

The idea behind a brand is to turn a commodity into a special thing. And what is more commodity than concrete; concrete is cement and sand, right? Such was the genius of Gene Winchester, who created Quikrete brand concrete mix in 1952 in Columbus, Ohio. Now headquartered in Atlanta, theMORE HERE

On:
In: Appliances & Electronics
With: 0 Comments

There are only a few legacy electronics companies that still operate under their own brand; great names like Sperry, Burroughs, Hallicrafters and such have been merged into other companies or disappeared. Thankfully, Motorola (NYSE: MOT) is still around, though the company appears to be drifting. One great name that hasMORE HERE