MINNEAPOLIS –It may not be the ideal way for a great brand to come back from the dead, but it works. Polaroid, founded in 1937 and one of the great 20th century brands, has been reinvented. The company went bankrupt in 2001, and exited the production of its instant filmMORE HERE
As far as we know it isn’t real (only a poster by the funky Charlottesville artist), but we sure would like some. He’s at the McGuffey Art Center in Charlottesville. That’s McGuffey Reader, McGuffey, another great old American brand. See www.russellrichards.comMORE HERE
ORRVILLE, Ohio – Peter is officially home again. In his last Christmas trip home during the Roaring Reagan year of 1986, Peter was dropped off in an old VW bug in a Norwegian sweater. When he got home to his nice mansion in the early morning, he went into theMORE HERE
The Squibb brand could have survived as a toothbrush. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard.MORE HERE
Do you? Read about Stotter and how it could be the next Tervis Tumbler on our main site, at BrandlandUSA.com, the website of business and travel writer and editor Garland Pollard.MORE HERE
You are looking at an old Science Reasearch Associates label. SRA, now part of McGraw Hill, was part of IBM.MORE HERE
Brand extension goes too far, or merges the colors of Deere with iconography of Jeep on a wheelbarrow. Don’t get it? Is this authorized? BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Visit his personal website at GarlandPollard.comMORE HERE
With GE’s pending sale of NBC Universal to Comcast, we look back at the pieces of NBC and RCA that still survive. GE purchased NBC’s parent company RCA in 1986; it actually reacquired it, as it was once the same company. GE quickly dismantled the company. RCA’s consumer television business,MORE HERE
One of the unsung 20th century creators is Richard Whorf (1906-1966), the sometime actor who was director of the Beverly Hillbillies. Whorf was also a dancer, a designer, a producer and a writer. Whorf has a whole world view that is well to appreciate; namely traditional with a warped viewMORE HERE
Want to read what happens to the merged company Kodak and Duracell, better known as Kodacell? This Thanksgiving, go out and read Cory Doctorow’s Makers, a tale of the future where everything is so cheap to make that all the legacy companies have had to adapt. It’s free on hisMORE HERE