WILKES-BARRE – Fall is the time of the year for the arrival of Brach’s candy and their signature product, candy corn. What was once America’s largest assorted candymaker is now known for candy corn in the fall, and jelly beans in the spring. The Brach’s logo, which has had manyMORE HERE
CHICAGO – There are some companies that not only own brands that are classics, but are also classic companies in themselves. Companies like Chelsea Milling (maker of Jiffy mixes), C.F. Sauer (maker of Duke’s mayo and Sauer spices) and Gold Pure (horseradish) sell basic, straightforward things, execute them without deception orMORE HERE
VIRGINIA BEACH – One of my first childhood memories is being on the kitchen floor of our garage apartment on 78th Street, looking at a corrugated Brach’s Candy box. It had to be before 1969, when we moved to a real house, and my parents got out of the businessMORE HERE
St. LOUIS – An enduring bug killing name is Enoz, known for fly swatters and moth balls. Founded in 1946, the products are still made in the United States. To many Americans, the smell of Enoz is the smell of winter’s end and winter’s arrival, when woolens come out ofMORE HERE
How place names represent brands Anyone who names things for a living will tell you a name is simultaneously the most important and least important signifier of a brand. It’s the most important because it’s the most succinct verbal expression of everything the brand stands for. It’s the least importantMORE HERE
NEW YORK – We need to end this crap right now. Does everything have to be torn down, rebuilt, and then torn down again. So we are reading an AP story about Carlos Zambrano of the Cubs. It reads: Standing in the plush visitors’ clubhouse of Yankee Stadium, Carlos ZambranoMORE HERE
The news that Sears wants to buy Restoration Hardware shows that the venerable retailer is in desperate search of growth after its merger with Kmart. While merging the two retailers might not be a bad idea, the reality is that Sears Holding Corp. (Nasdaq: SHLD) needs its current crop ofMORE HERE