BrandlandUSA

America’s authority on legacy brands. News and comment on classic brands and advertising.

BrandlandUSA header image 4

CBS: Bring Back the “Special” Intro

December 12th, 2009 · No Comments

Each year when various Charlie Brown holiday specials arrive on ABC Family, I get a bit confused. Not only are they not on CBS, they are missing the “CBS Special” intro that dates from the Lou Dorfsman era.
If you don’t know about the late Lou Dorfsman, he is a great one. Dorfsman was creative director […]

[Read more →]

Tags: Media Brands

CBS Turning off Guiding Light

April 1st, 2009 · No Comments

Sad day for soap fans. Sad day for Springfield.
The classic CBS soap opera Guiding Light has been canceled by CBS. First started in radio, it apparently began on NBC radio in January 1937 and moved to CBS television in 1952.
It apparently will end its run in September, and will be replaced with cheaper fare.
We wonder […]

[Read more →]

Tags: Media Brands

Six Life Tips From Gilligan’s Island

January 25th, 2009 · 1 Comment

Wisdom from the Brady Bunch Auteur, Sherwood Schwartz
Anyone who values American culture appreciates Gilligan’s Island and The Brady Bunch. Even if they were not critical successes when they first aired, because they have endured, you have to begin to wonder why. Here at BrandlandUSA, we are also curious about their perfection and classic status. […]

[Read more →]

Tags: Media Brands

Saving Westwood One and Network Radio

November 4th, 2008 · 3 Comments

Who would have thought that Westwood One (NYSE: WON) would be in penny stock range, and near de-listing? It’s a shame, as it was once a terribly innovative company; in 2005 its stock was at around $25. It still commands star power. Above, a Paris Hilton interview with Westwood One at the MTV Video Music […]

[Read more →]

Tags: Media Brands

Missing CBS TV’s In the News

June 8th, 2008 · No Comments

Many of us miss the day that network television provided hours of entertaining but educational fare for kids. Things like ABC’s Schoolhouse Rock.
The best of the best was In the News, a CBS Saturday morning news segment for kids. It was only one news segment, but it was slickly produced and told a great story. […]

[Read more →]

Tags: Media Brands

CBS Radio Brings Back WNEW, Online

April 30th, 2008 · 2 Comments

So it’s not the same as having a life as the main FM in New York at the frequency 102.7, but it’s close. CBS Radio has brought back the album oriented rock station WNEW as an online radio station. No longer is it an artifact of radio history. Thankfully, a sort of WNEW is still […]

[Read more →]

Tags: Licensing · Media Brands

The Columbia Records Brand Identity

July 29th, 2007 · 1 Comment

What do Cheryl Lynn, Bruce Springsteen, Barbra Streisand, Ralph Stanley and Tony Bennett have in common? It’s Columbia Records, one of the greatest brand names in record history. Columbia, like all the record brands, is having a very long-playing spin these days, and it isn’t happy.
Each record brand has a story, often related to its […]

[Read more →]

Tags: Media Brands

 

You need to log in to vote

The blog owner requires users to be logged in to be able to vote for this post.

Alternatively, if you do not have an account yet you can create one here.

Powered by Vote It Up