Each year when various Charlie Brown holiday specials arrive on ABC Family, I get a bit confused. Not only are they not on CBS, they are missing the “CBS Special” intro that dates from the Lou Dorfsman era.
If you don’t know about the late Lou Dorfsman, he is a great one. Dorfsman was creative director […]
CBS: Bring Back the “Special” Intro
December 12th, 2009 · No Comments
Tags: Media Brands
CBS Turning off Guiding Light
April 1st, 2009 · No Comments
Sad day for soap fans. Sad day for Springfield.
The classic CBS soap opera Guiding Light has been canceled by CBS. First started in radio, it apparently began on NBC radio in January 1937 and moved to CBS television in 1952.
It apparently will end its run in September, and will be replaced with cheaper fare.
We wonder […]
Tags: Media Brands
Six Life Tips From Gilligan’s Island
January 25th, 2009 · 1 Comment
Wisdom from the Brady Bunch Auteur, Sherwood Schwartz
Anyone who values American culture appreciates Gilligan’s Island and The Brady Bunch. Even if they were not critical successes when they first aired, because they have endured, you have to begin to wonder why. Here at BrandlandUSA, we are also curious about their perfection and classic status. […]
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Saving Westwood One and Network Radio
November 4th, 2008 · 3 Comments
Who would have thought that Westwood One (NYSE: WON) would be in penny stock range, and near de-listing? It’s a shame, as it was once a terribly innovative company; in 2005 its stock was at around $25. It still commands star power. Above, a Paris Hilton interview with Westwood One at the MTV Video Music […]
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Missing CBS TV’s In the News
June 8th, 2008 · No Comments
Many of us miss the day that network television provided hours of entertaining but educational fare for kids. Things like ABC’s Schoolhouse Rock.
The best of the best was In the News, a CBS Saturday morning news segment for kids. It was only one news segment, but it was slickly produced and told a great story. […]
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CBS Radio Brings Back WNEW, Online
April 30th, 2008 · 2 Comments
So it’s not the same as having a life as the main FM in New York at the frequency 102.7, but it’s close. CBS Radio has brought back the album oriented rock station WNEW as an online radio station. No longer is it an artifact of radio history. Thankfully, a sort of WNEW is still […]
Tags: Licensing · Media Brands
The Columbia Records Brand Identity
July 29th, 2007 · 1 Comment
What do Cheryl Lynn, Bruce Springsteen, Barbra Streisand, Ralph Stanley and Tony Bennett have in common? It’s Columbia Records, one of the greatest brand names in record history. Columbia, like all the record brands, is having a very long-playing spin these days, and it isn’t happy.
Each record brand has a story, often related to its […]
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