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Earl Hamner, Lou Dorfsman, Lorimar and the CBS Brand

March 25th, 2016 · 1 Comment

Many believe that a brand is all about contriving some image for a commodity, and once you do that, to a particular degree of coolness or hipness or edginess, you have a brand. That is wrong. Instead, what is important is good taste, authenticity and eternal values. Seeing today’s news of the death of Earl […]

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Tags: Media

CBS Radio Debuts Online Sports Roundup

September 19th, 2015 · 1 Comment

NEW YORK– CBS is the nation’s most credible name in radio. This week, it debuted a new online experiment that marries the best of online and terrestrial radio. It’s CBS Sports Radio Roundup, a 12-hour weekday online stream that aggregates the best interviews from across the CBS radio spectrum, taking you “around the dial of […]

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Tags: Media

Eye Don’t Like 60 Minutes on CNBC

April 21st, 2011 · 2 Comments

NEW YORK – Does anyone else think it odd that 60 Minutes, the flagship, iconic banner of CBS News, would be seen on CNBC, even in reruns? Here is the description on the CNBC site: ABOUT THE SHOW: “60 Minutes on CNBC” takes you a step further into hard hitting investigative reports, interviews, profiles, and […]

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Tags: Media

Boosting AM Radio

September 3rd, 2010 · 2 Comments

We ran across a recent post on the future of AM radio that set out some ideas on keeping the format viable. While the idea of AM radio still lives, and is relied upon by millions each day, the audience is increasingly aging. Furthermore, the band has seen more interference in recent decades. It had […]

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Tags: Media

Reviving a Brand: Eight Tips from Hawaii Five-O

August 9th, 2010 · 2 Comments

HONOLULU – Bringing back something as iconic as Hawaii Five-O is a major challenge. There is enormous love for the old, so you don’t want to change it up too much. But you don’t want to mimic the old too closely, which would desecrate the original, and obviate the reason for doing the redux in […]

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Tags: Media

If and When the Jobs Don’t Come Back

May 10th, 2010 · No Comments

The employment picture is a fright, no matter how nicely the people at Bureau of Labor Statistics spin it. In the last year, my adopted home state of Florida lost nearly one million jobs, and we won’t get them back for years, even if the recession fades. The question I have been pondering is what […]

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Tags: Commentary

Note to NBC: Time Habits Critical to Media Brands, Most Brands

January 18th, 2010 · 1 Comment

Time is a very important part of branding, whether it be time of year, time of week or time of day. As humans, while we crave variety, we are creatures of habit, and any company that pays attention can build a brand if there are specific times associated with it.But if a company screws too […]

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Tags: Media

CBS: Bring Back the “Special” Intro

December 12th, 2009 · No Comments

Each year when various Charlie Brown holiday specials arrive on ABC Family, I get a bit confused. Not only are they not on CBS, they are missing the “CBS Special” intro that dates from the Lou Dorfsman era. If you don’t know about the late Lou Dorfsman, he is a great one. Dorfsman was creative […]

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Tags: Media

CBS Turning off Guiding Light

April 1st, 2009 · No Comments

Sad day for soap fans. Sad day for Springfield. The classic CBS soap opera Guiding Light has been canceled by CBS. First started in radio, it apparently began on NBC radio in January 1937 and moved to CBS television in 1952. It apparently will end its run in September, and will be replaced with cheaper […]

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Tags: Media

Six Life Tips From Gilligan’s Island

January 25th, 2009 · 1 Comment

Wisdom from the Brady Bunch Auteur, Sherwood Schwartz Anyone who values American culture appreciates Gilligan’s Island and The Brady Bunch. Even if they were not critical successes when they first aired, because they have endured, you have to begin to wonder why. Here at BrandlandUSA, we are also curious about their perfection and classic status. […]

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Tags: Media