BrandlandUSA

We ran across a recent post on the future of AM radio that set out some ideas on keeping the format viable. While the idea of AM radio still lives, and is relied upon by millions each day, the audience is increasingly aging. Furthermore, the band has seen more interference in recent decades. It had [...]

[Read more →]

HONOLULU – Bringing back something as iconic as Hawaii Five-O is a major challenge. There is enormous love for the old, so you don’t want to change it up too much. But you don’t want to mimic the old too closely, which would desecrate the original, and obviate the reason for doing the redux in [...]

[Read more →]

The employment picture is a fright, no matter how nicely the people at Bureau of Labor Statistics spin it. In the last year, my adopted home state of Florida lost nearly one million jobs, and we won’t get them back for years, even if the recession fades. The question I have been pondering is what [...]

[Read more →]

Time is a very important part of branding, whether it be time of year, time of week or time of day. As humans, while we crave variety, we are creatures of habit, and any company that pays attention can build a brand if there are specific times associated with it.But if a company screws too [...]

[Read more →]

Each year when various Charlie Brown holiday specials arrive on ABC Family, I get a bit confused. Not only are they not on CBS, they are missing the “CBS Special” intro that dates from the Lou Dorfsman era. If you don’t know about the late Lou Dorfsman, he is a great one. Dorfsman was creative [...]

[Read more →]

Sad day for soap fans. Sad day for Springfield. The classic CBS soap opera Guiding Light has been canceled by CBS. First started in radio, it apparently began on NBC radio in January 1937 and moved to CBS television in 1952. It apparently will end its run in September, and will be replaced with cheaper [...]

[Read more →]

Wisdom from the Brady Bunch Auteur, Sherwood Schwartz Anyone who values American culture appreciates Gilligan’s Island and The Brady Bunch. Even if they were not critical successes when they first aired, because they have endured, you have to begin to wonder why. Here at BrandlandUSA, we are also curious about their perfection and classic status. [...]

[Read more →]

Who would have thought that Westwood One (NYSE: WON) would be in penny stock range, and near de-listing? It’s a shame, as it was once a terribly innovative company; in 2005 its stock was at around $25. It still commands star power. Above, a Paris Hilton interview with Westwood One at the MTV Video Music [...]

[Read more →]

Many of us miss the day that network television provided hours of entertaining but educational fare for kids. Things like ABC’s Schoolhouse Rock. The best of the best was In the News, a CBS Saturday morning news segment for kids. It was only one news segment, but it was slickly produced and told a great [...]

[Read more →]

So it’s not the same as having a life as the main FM in New York at the frequency 102.7, but it’s close. CBS Radio has brought back the album oriented rock station WNEW as an online radio station. No longer is it an artifact of radio history. Thankfully, a sort of WNEW is still [...]

[Read more →]