CLYDEBANK – O.K., so there’s Fox, Coke, Ford, Ritz, Pledge, Simply Orange, Herbal Essence and the Kodak Theater. But what other brand was on the first outing of this season’s American Idol? It is Radio Clyde 261.
Randy Jackson was wearing a Radio Clyde 261 T-shirt through the first Phoenix auditions. Not sure where he got the shirt, but it’s destined to sell at shops, even though the Glasgow, Scotland station is gone. The station is now Radio Clyde 1, but the 261 image lingers in the public mind, both in Scotland and among rock and radio station junkies.
Click here for an old set of jingles.
The lesson for any radio station with a legacy over about 20 years or so? Does your radio station have a long succession of logos? Sift through them, and put them in order. Put them on T-shirts. Put them in advertising. Have retro weekends. Bring back favorite disk jockeys for weekend shows. Claim your heritage, play old airchecks for fun, and give out lots of T-shirts. You never know who will want to wear your logo on American Idol.
A bit of history on the station from Aircheck UK:
An old timer in the commercial radio system, and one of the first, having commenced it’s broadcasts to Glasgow & surrounding areas of West Central Scotland on 95.1FM & 1152AM, 31st December 1973 at 10:30am. It was founded by Lord Gordon of Strathblane and started with capital of just £150,000 from backers such as Jackie Stewart & Sean Connery.