USPTO Holds Trademark Day

USPTO Trademark DayARLINGTON – When do the Energizer Bunny, Hershey’s Kisses, McGruff, Mr. Jelly Belly, the Pillsbury Doughboy and Sprout get together?

If your answer is that new, terribly clever MasterCard commercial, you are only partly right. They also get together at the Trademark Expo set for this weekend in Virginia just outside of D.C. The event is geared to kids and those interested in trademark issues.

The children will be able to enjoy story time provided by the Old Town Alexandria store Hooray for Books! Children will hear stories about some of their favorite trademark characters who may just stop by during the reading.

There is a serious side; some free seminars. There will be three seminars for adults that will cover “Anti-counterfeiting;” “Trademarks 101,” that is, basic information about trademark law and Intellectual Property; and “What Every Small Business Must Know About Intellectual Property.” Each seminar will run 30 minutes. They will be offered twice a day starting at 11 a.m.

In addition to the educational activities, this year’s Expo will feature a record setting 25 costumed characters. The roster of characters includes the above and Curious George, Smokey Bear, McGruff, the Energizer Bunny, Pillsbury Doughboy, Popeye, and Peter Rabbit. The opening for the Expo will be held in front of the Madison Building at 10 a.m. on Friday May 8. The Air Force Band Quintet will provide entertainment.USPTO

The United States Air Force Band’s brass quintet will join 16 exhibitors and a cast of 25 costumed characters for the gala opening of the 2009 National Trademark Expo. The event will take place on Friday, May 8 at 10:00 a.m. on the USPTO’s campus at 600 Dulany Street in Alexandria, Virginia. Following the ceremony, the Expo will be open from 10 a.m. to 6 p.m. on Friday and from 10 a.m. to 4 p.m. on Saturday. No admission is charged and free parking is available on Saturday.

The Air Force will display their federally registered Air Force symbol, the official emblem of the U.S. Air Force, as well as three other important trademarks — the Air Force Coat of Arms, the Air Force Thunderbirds Emblem, and the “Hap Arnold”, which is also known as the Army Air Corps Symbol.” A complete list of exhibitors is available at Since its formation in 1941, the United States Air Force Band has played superb music for music lovers around the globe, earning its reputation as “America’s International Musical Ambassadors.”

This year’s collection of costumed trademark characters is the largest in the history of the Expo. Included are some costumes that rarely make appearances outside their home venues. The all star cast, in alphabetical order, includes: Beetle Bailey, Betty Boop, Crayola Crayons, Curious George, Dennis the Menace, Energizer Bunny, Faux Paw the Techno Cat, Hershey’s Kisses, Hershey Bar, Maisy, McGruff, Mr. Jelly Belly, Olive Oyl, Peter Rabbit, Pillsbury Doughboy, Popeye, Smokey Bear, Sprout, the Cat in the Hat and the Grinch. Their host for the two days will be the USPTO’s own character, T.Markey. All characters will be on stage for the opening and will appear periodically throughout the two day Expo.

The National Trademark Expo is designed to educate the public about the vital role trademarks play in our economy, No admission is charged. The Expo will be open from 10 a.m. to 6 p.m. on Friday and from 10 a.m. to 4 p.m. on Saturday. Free parking will be available on Saturday.


  • Garland Pollard

    J. Garland Pollard IV is editor/publisher of BrandlandUSA. Since 2006, the website has chronicled the history and business of America’s great brands.

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