LEBANON, Tenn. — Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) today announced tha David Deno has been appointed to serve as the Company’s next Chief Executive Officer and will join the Board of Directors both effective August 10, 2026.
He succeeds Julie Masino, who will step down as Chief Executive Officer and a member of the Board effective as of the same date. Ms. Masino will remain with the Company in an advisory capacity until October 9, 2026 to support a smooth transition.
In a press release, Chairman of the Cracker Barrel Board Carl Berquist said, “Following a robust and thoughtful search process, we are pleased to welcome David as Cracker Barrel’s next CEO. He brings decades of experience across the restaurant and retail industries, with a strong track record of leading businesses through growth and a demonstrated commitment to operational excellence, guest experience, and team member engagement. We are confident David is the right leader to continue building on the Cracker Barrel legacy, drive further positive momentum operationally and financially, and create sustainable value for our shareholders.”
Mr. Deno commented, “Cracker Barrel is a truly iconic American brand, defined by its unique combination of warm country hospitality, timeless appeal, and deep connection with guests across generations. I am honored to lead the Cracker Barrel team and look forward to unlocking the full potential of this remarkable brand. Together, we will stay focused on delivering delicious food and exceptional experiences for our guests, while driving profitable growth.”
Mr. Berquist continued, “On behalf of the Board and the entire company, I want to thank Julie for her leadership and commitment to Cracker Barrel. We also appreciate her partnership to ensure a smooth leadership transition as we remain focused on the work underway to continue to serve our guests, support our employees, and execute our strategic priorities. We wish Julie all the best in her future endeavors.”
About David Deno
Deno recently served as Chief Executive Officer of Bloomin’ Brands (Nasdaq: BLMN) from 2019 to 2024. Prior to being named CEO, he served as Bloomin’ Brands Executive Vice President and Chief Financial Officer from 2012 to 2019, leading the company through its initial public offering.
He joined Bloomin’ Brands from Best Buy where he served as President of Asia and Chief Financial Officer for the International Division. Mr. Deno also spent 15 years in senior-level operations and financial positions at Yum! Brands (NYSE: YUM) and Pizza Hut (prior to its ownership by Yum! Brands), including serving as Chief Financial Officer and Chief Operating Officer of Yum! Brands and as CFO of Pizza Hut.
He began his career in the restaurant industry at Burger King Corporation. Mr. Deno currently serves on the Board of Directors of Krispy Kreme, Inc. and Panera Brands.
Cracker Barrel’s stock has been under pressure for several years, but the company’s attempt to modernize its brand in August 2025 produced a particularly visible setback, with shares falling roughly 16% in the week after the new logo was introduced and the company ultimately abandoning the redesign. It still remains a
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