Audubon Society Wise to Keeps Its Brand Name
New York – On March 16, the board of the National Audubon Society announced that it had decided to retain the name of the organization, after a lengthy process... Read more.
Toys R Us Sets Summer Promotional Geoffrey Giraffe Tour
NEW YORK – After a launch at Macy’s stores in 2022, the mascot for the Toys R Us brand, Geoffrey the giraffe, will go on a summer 2023 tour. It is a... Read more.
WGN at 75 Years, an Innovator In Sports Broadcasting Technology
CHICAGO – Radio and television stations such as WDIV in Detroit are in a flurry of 75th and 100th anniversaries, as radio arrived in the 1920s and television... Read more.
Opinion: Motorcycle Brand Crashes with Jack Legged Alcohol Tie-In
MINNEAPOLIS – This week, Indian Motorcycle and Jack Daniels promoted a tie-in, with the creation of the 2023 Jack Daniel’s Limited Edition Indian Chief... Read more.
International Paper Cuts Down Its Tree Logo
MEMPHIS, Tenn. – For its 125th anniversary, International Paper (NYSE: IP) has ditched its 63-old “P tree” logo for a strange boat looking logo... Read more.
Neiman Marcus Group Announces Job Cuts, Two Promotions
DALLAS – The department store Nieman Marcus, parent of Nieman Marcus and Bergdorf Goodman, has promoted Darcy Penick, president of Bergdorf Goodman, to lead... Read more.
Survey: Companies Should (Sort of) Shut Up and listen.
The P.R. agency Ruder Finn just released a survey on consumers and companies that take positions on issues. The most important thing, or so says a new survey, is... Read more.
Hudson’s Bay Company Still Offers Downtown Toronto Displays
TORONTO, Ontario – There are a diminished number of downtown department stores where one can experience what Christmas was like in the 20th century pre-internet,... Read more.
Curtiss Motorcycles Making Electric Return
LEEDS, ALABAMA – Curtiss Motorcycles has announced a limited edition collection to celebrate the 120th anniversary of the American v-twin motorcycle. “Today,... Read more.
Mutual of Omaha Brings Back Wild Kingdom to RFD-TV
OMAHA – Mutual of Omaha will release a new television version of the classic Wild Kingdom this January 2023. The series, subtitled “Protecting the Wild,”... Read more.