Leica Goes Mickey Mouse with Disney Brand Camera Mash-up

TEANECK, N.J. — As a promotion for the centennial of Walt Disney, the camera maker Leica Camera AG has released a special edition Leica Q2 “Disney 100 Years of Wonder” camera.

The camera is decorated with sketches from early Mickey Mouse cartoons.

The Leica company said in a press release that for over 100 years, “Leica has been developing precise optical instruments which have revolutionized the world of imaging many times over. The perfect choice for creative people, particularly those who work with images. And therefore, the perfect collaboration for Walt Disney, who 100 years ago started to bring his vision and passion to animated filmmaking.”

Walt Disney and his animators made storyboards with a Leica. They created so-called “Leica Reels” made from animated stills run on 35mm film projections.

The design on the camera features a sheet created in 1937 by one of Walt Disney Studio’s early animators, Don Towsley. A Mickey Mouse print adorns the camera’s top plate.

Leica Camera AG, with headquarters in Wetzlar, Hesse, Germany and a second production site in Vila Nova de Famalicão, Portugal, will make 500 of the promo editions. They will retail for $5,995.


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