Bringing Back Charles of the Ritz
How does a brand like Charles of the Ritz, at one time far larger and more prestigious Estee Lauder, just plain disappear? This makeup and skincare brand was merged... Read more.
Norell Brand Languishes
This fashion house was named for Norman Norell, the famous American fashion designer and movie designer most famous for dressing Gloria Swanson. Norman Norell died... Read more.
Luxe Chronicles on Lanvin Revival
We happened upon an interview with Peter Brundige, published in the Luxe Chronicles. It applies to fashion brands, of course, but it also applies to anyone trying... Read more.
Can’t Stand the New Gatorade “G”
Please make graphic designers stop. First Pepsico does a number on Tropicana, and then this G for Gatorade. Annoying. Can we not just make the product and sell it?... Read more.
It’s Dum Not to Have a Factory Tour
BRYAN, Ohio – Companies thinking they need a “factory tour” imagine frightening things, including expensive liability insurance, nightmarish staffing... Read more.
BrandlandUSA’s Top Product Mascots
An entirely arbitrary list of the Top 20 favorite brand mascots. This list deliberately does not include human mascots for brands, including Mr. Whipple, the Maytag... Read more.
Crazy Eddie Still Insane
Our reader New York Licensing Guru emailed to tell us that there is one brand revival he thinks is nuts. Crazy Eddie. Crazy Eddie closed its famous electronics stores... Read more.
Circuit City Brand Lives with Systemax
PORT WASHINGTON – Systemax Inc. (NYSE: SYX) said that it will purchase selected assets of Circuit City’s e-commerce business for $6.5 million in cash plus... Read more.
MAST General Stores Keep Stores Alive
The idea that department stores are dead as an idea is disproven by the success of Mast General Stores. Our reader Chris, who was interested in the surviving downtown... Read more.
We Love Weaver’s Department Store in Lawrence, Kansas
LAWRENCE, KANSAS – We hear from BrandlandUSA reader Joe Vaughan that we need to mention Weaver’s Department Store. Says Vaughan, “It has operated... Read more.