Verdier, the New Westfalia
We love the new Verdier, created by Canadian industrial designer Alexander Verdier. It’s a non-VW Microbus, all solar, with every sort of whiz bang. Totally... Read more.
Recast Menu Products Can Define a Brand
In retail, you don’t have to have expensive products to make your brand unique. Very often, a recasting of something boring and conventional that you sell... Read more.
Wacky-Good Brand Extensions We’d Like To See
Here at BrandlandUSA, folks love the brand extension. Not only does it provide exposure for old brands, it helps give the aging “legacy” brand a new... Read more.
The Business of Preserving Old Radio
Much of old radio has been forgotten, except for a thriving collector industry that has, with the promise of modest returns, preserved a whole segment of American... Read more.
Hai Karate on BrandlandUSA’s ‘100 To Bring Back’ List
By reader request, we have added two new brands to our “100 Brands to Bring Back” List. They are: 82. Hai Karate. Our reader, Gabriel Arregui, says for... Read more.
Save the Authentic GE Light Bulb
As lovers of great American brand names, General Electric is the best. Not because the scripty GE logo is cool (it is). It is best because GE stands for something... Read more.
Holidays, Time for Cake Mate
OCALA – For any home holiday, the Cake Mate decoration brand comes out of the pantry. A bit of history on the brand. The company had its roots with the 1951... Read more.
Wilkinson, the Brand for Mud Baths
CALISTOGA – A great brand can come from doing something simply and well for just a few decades. Take the case of Dr. John Wilkinson and his Dr. Wilkinson’s... Read more.
Kmart Brings Back Lay-away. The Savings Place?
We thought that the discount store layaway was gone. But this season, Kmart is pushing it in a new series of ads. In fact, in the small print on the ads, Kmart announces... Read more.
20 Ways to Save Your Dying Newspaper
Download Our Free White Paper Imagine your city without a daily paper. Newspaper publishers, editors, managers and owners are worrying, not only about having to... Read more.