Citgo Pushes the Nostalgia Button
HOUSTON – Citgo is one of the great American gasoline brands. We get a hefty bit of nostalgia every time we see these any of the old brands. Here, a Citgo... Read more.
Keep the Helmsley Brand, No Matter the Trouble
SARASOTA – While the queen isn’t around anymore, her name is still standing guard at her castle. We are talking, of course, about Leona Helmsley, who... Read more.
Historic Route To JFK, By U.S. Helicopter
NEW YORK – Yes, one can still find a bit of glamour flying into or out of New York City, even though the terminals feel like the Port Authority and the runways... Read more.
20 Mule Team Borax, Yippee-Yi-Eh
BORON, CALIFORNIA – Only a few days until the big celebration in Boron, California! October 4, 2008 is the 51st Annual Twenty Mule Team Days. It’s a... Read more.
Twing Your Brand, Twing Your Competition
JERSEY CITY – Twing is grabbing Google’s low hanging fruit. That’s sort of a saucy way to describe the message-board search engine Twing.com. While... Read more.
Edsel Ford’s Model T Anniversary Speech
This week began the beginning of the Model T’s 100th anniversary year. It is of course the worst time ever for the auto industry, even worse than the 1970s.... Read more.
Ways for Delta to Protect the Northwest Name
Now that the Delta/Northwest merger has been completed, the work of re-branding the two airlines begins. Rebranding is needed for obvious reasons; you have two very... Read more.
Advice from Boston Branding Firm Soldier Design
CAMBRIDGE, Mass. – Whether a brand is new or old, you need a process for turning it around. So says Bobby Riley, CEO and Creative Director of Boston-based... Read more.
Life Savers Candy Rolls Disappearing
A reader writes: “I remember Fancy Fruit Life Savers being my favorites as a boy and I cannot seem to find them anywhere … Discontinued? What’s... Read more.
JetBlue Sets October Open for Old TWA Terminal
NEW YORK, Sep 22, 2008 — JetBlue Airways (Nasdaq:JBLU) has set the opening of JFK’s restored Terminal 5 for October, and announced retail tenants. T5,... Read more.