McLean, Va. – Mars and their Uncle Ben’s brand had a challenge early last summer. As riots took over American cities, the Uncle Ben’s name for their rice product was a problem. The image had not been a giant marketing problem before. The image of Uncle Ben was actually aMORE HERE
The year 1959 was the 100th anniversary of A&P, the Great Atlantic & Pacific Tea Company. Eisenhower was president. America was atop the world, as was A&P, which at that time was the largest grocery chain in the world. The company, never looking back except to evoke its own greatness,MORE HERE
CHICAGO – Occasionally, the family of Nabisco brands allows one of its step-children to appear without the familiar Nabisco red shield on the front. This is the recent case with the Mondelez International (NSDQ: MDLZ) product, the Triscuit cracker. Current packaging for the cracker looks much more like a startupMORE HERE
VERONA, Penn. – A good summer drink for kids has water, color, sugar and some sort of taste. Make it cheap, and slightly clever, and you have the perennial bestselling summer treat, the Little Hug Fruit Barrel. The Little Hug debuted in 1974, when Watergate was the issue, and overtlyMORE HERE
PLANO, Texas – 7Up has a taken an all of the above to the use of its logo on new packages. The brand is using an array of previous 7Up logos on their packaging, beginning with their earliest formats, a square with the 7up in the middle. The program isMORE HERE
ST. LOUIS – The Netflix drama Outer Banks has cleverly reintroduced the teen mystery format to a new audience. The show, which has started a second season, also has introduced a real Southern aesthetic to television. Peppered are mentions of brands, from Grady White boats to the Save A LotMORE HERE
BRADENTON – The news that PepsiCo, Inc. (NASDAQ: PEP) would sell Tropicana to the European private equity group PAI Partners for $3.3 billion should be a wake up call for Florida orange juice. PepsiCo said that the company would sell Tropicana, Naked and other select juice brands in North AmericaMORE HERE
General Foods International Coffee was popular in the 1970s; original packaging and typography used the Peignot font, which was made famous by the Mary Tyler Moore Show.MORE HERE
NORWICH, Vt. –– King Arthur Baking Company is launching four new pancake mixes, a Gluten-free Confetti Cake mix, and an organic masa harina. The company said that these new products are the result of market research and insights from the past year, when millions took up home backing as they wereMORE HERE
JACKSONVILLE, Florida – Winn-Dixie, a unit of Southeastern Grocers, is making a strong push at promoting smaller regional brands at its Florida stores, including the sausage brands Roger Wood, Registers and Nettles. Southeastern Grocers in March also announced a push at increasing the number of minority-owned brands sold at theMORE HERE
