Wiley, Start With the Answer: And other Wisdom for Aspiring Leaders, by Bob Seelert, John Wiley & Sons, Hoboken. $24.95 CEO autobiographies and the like are often out of touch, filled with overly obvious advice that would only be useful if you are the CEO. After reading one, you justMORE HERE
CHICAGO – The recent addition of the storied Cannon brand to Sears, Roebuck (NYSE: SHLD) is further evidence that the chain has a smart brand strategy. Cannon is now appearing in revamped home decorating sections in Sears, and they are making full use of the power of the brand toMORE HERE
We found a bit of McCormick-Deering history in Palmetto, Florida at their Manatee County agricultural museum. Here, a Farmall tractor. BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Contact him at GarlandPollard.comMORE HERE
SAVANNAH– Winning entries for the BrandlandUSA and Savannah College of Art & Design Phoenix Contest are out. In the contest, students from Prof. Sean Trapani’s class at the Savannah College of Art & Design took a list of 30 or so brands from BrandlandUSA.com and decided which ones of theMORE HERE
SAVANNAH – Entries are out in the Savannah College of Art & Design’s Phoenix Project. (See a full list of entries here.) At right, one of two concepts for A&P, The Great Atlantic & Pacific Tea Company (NYSE: GAP). A&P is about to experience its 150th Anniversary, but it hasMORE HERE
SAVANNAH – Entries are just out in the Savannah College of Art & Design’s Phoenix Project, an yearly contest of Prof. Sean Trapani, a specialist in branding and copywriting. The idea? Take an old brand and reinvent it for today. A full gallery of all the entries is at PhoenixMORE HERE
LONDON – The UK seems to have been a holdout in the brand-washing category, namely dumping old brands in favor of invented ones. But this is no longer the case. We heard about the news that the Abbey, Alliance & Leicester and Bradford & Bingley brands are to be scrappedMORE HERE
See history of Swanson TV Dinners. Look at it on our main site, BrandlandUSA.comMORE HERE
General Motors thinks it has killed off the Pontiac. And what a brilliant move that is. Let’s see, you need to sell MORE cars cause your company is broke, and you cut out yet one more product line? And then cut out even more dealers? Thankfully, though, the brand willMORE HERE
We thought this was a very good book idea about the history of Bell Labs, and glad Dr. Narain Gehani wrote it: Bell Labs: Life in the Crown Jewel, chronicles Narain Gehani’s twenty three years at Bell Laboratories. It is a welcome and needed addition to telephone history. Gehani startedMORE HERE