ARLINGTON – When do the Energizer Bunny, Hershey’s Kisses, McGruff, Mr. Jelly Belly, the Pillsbury Doughboy and Sprout get together? If your answer is that new, terribly clever MasterCard commercial, you are only partly right. They also get together at the Trademark Expo set for this weekend in Virginia justMORE HERE
SAVANNAH – Students from the Savannah College of Art and Design are embarking on their end-of-year Phoenix Project. The Project has them taking older or dead brands and coming up with new marketing messages. The project is an effort of the class of Prof. Sean Trapani, Professor Sean Trapani, aMORE HERE
Here are our Top 19 stories so far this year. More people are concerned with the ugliness of the new Kraft logo than anything else: Don’t Like the New Kraft Logo. Bring Back General Foods Bring back Morton Honey Buns BrandlandUSA’s 100 Brands to Bring Back Guide to Retro StyleMORE HERE
We know that CAFE fuel standards are the culprit in killing off bigger cars in the U.S., but its manufacturers who are responsible for killing off the word STATION WAGON in their marketing. And so, brands like Volvo and Volkswagen now own the upper middle class consumer. We found aMORE HERE
CHICAGO – The Word of Mouth Marketing Association has launched the Brands Council in order to provide brand companies and nonprofit organizations with intimate, real-time education, networking and guidance for effective and ethical use of word of mouth and social media marketing. The purpose of the Brands Council, according toMORE HERE
SAN RAMON, Calif. -Yes, we can still trust the man who wears the star. Chevron, owner of Texaco, is not letting its Texaco brand lapse, as so many other energy companies have done in mergers. (At right, a vintage Texaco pump from Glen Allen, Virginia, where it is owned byMORE HERE
The movement to save Duck Head khakis grows after Goody’s goes. You can read about the history of Duck Head on BrandlandUSA, and follow the Save Duck Head Twitter account for the latest news. History of Duck Head Save Duck Head TwitterMORE HERE
NEW YORK — AdweekMedia’s WHAT TEENS WANT Conference, now in its 11th year, will take place on June 24 and 25, 2009 at New York City’s Time & Life Building. This year’s Conference will focus on Marketing to Super-Communicators, allowing marketers to gain insight on the future of teen trendsMORE HERE
Students Using SRA/McGraw-Hill's Reading Mastery Score Highest in Florida Reading Achievement Study BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Contact him about freelance writing and editing; his personal website is at GarlandPollard.comMORE HERE
PORT WASHINGTON – Systemax Inc. (NYSE: SYX) said that it will purchase selected assets of Circuit City’s e-commerce business for $6.5 million in cash plus a share of future revenue generated utilizing those assets over a 30 month period. This is smart. Please read our old on the issue fromMORE HERE