This week, Brandweek magazine takes on some old-style brands. A couple of stories of note include: Del Monte’s New CMO Raises The Bar On Fruit: These recessionary times are supposedly causing consumers to go back to the basics. And what’s more basic than fruit? If that’s the case, Del Monte,MORE HERE
We came across this video of the lighting of the Neiman Marcus store in Downtown Dallas. Who says great Christmas traditions and strong department store brands are no longer? They just need to go to Dallas, and visit Neiman Marcus. By the way, the beginning of the second verse, “GodMORE HERE
If you are hungry for something terribly tasty, try a Taylor Pork Roll, made by Taylor Provisions of Trenton, N.J. The company was founded by John Taylor in 1856. Noted food writer Andrew Zimmern says that the idea of a pork roll might date back to the Revolutionary War. WhateverMORE HERE
Walk the dog with us. Few things are better than the feel of a Duncan Yo-Yo, especially when you first figure it out. But there is one problem. Glow in the dark yo-yos from Duncan don’t glow after 30 years. Visit our main site www.brandlandusa.com/ for in depth stories.MORE HERE
Want to know what newspapers will survive? Weeklies will survive. Here, a newspaper box (Sho-Rack brand?) from the Boca Beacon, in Boca Grande, Florida. The box is painted up with a local theme. ALL the content is local, and you can’t get it online. We also read about the importanceMORE HERE
If you miss Kraft Fudgies, please read our story on it and leave a comment at the BrandlandUSA.com story called Bring Back Kraft Fudgies.MORE HERE
Artifacts found at the Marco Island Museum in Old Marco, Florida. A cosmetic bottle, perhaps perfume, from Helene Curtis. Right, a trademark blue Noxzema jar, from the old Noxell company in Baltimore. Visit our main site www.brandlandusa.com/ for wacky advice on keeping your brand alive, outside of a museum.MORE HERE
Yes, they are talking about it. Read about the implosion at GM on our main blog. Meanwhile, a stunning Pontiac. Thank goodness for the car collectors. Visit our main site www.brandlandusa.com/ for in depth stories, including a discussion of the Tiger Woods/Buick divorce.MORE HERE
A cool car. A great brand that returned from the dead. The Austin Mini. Here, an Austin Mini Countryman. Visit our main site www.brandlandusa.com for more about dead brands that have come back to life.MORE HERE
What happened to our old friends Merita Sweet Sixteen doughnuts? They are now Hostess Sweet Sixteen. Not good. Visit our main site BrandlandUSA.com for an in depth report on the issue entitled We’re Mad About our Sweet Sixteen Doughnuts.MORE HERE