Sometimes even a small resort can be a cool brand. Here, the Harbour Club in the northern part of Naples, Florida. The brand is the lettering, all well designed on a simple background of tile. Check out our new website, www.brandlandusa.com. If you have questions, send them to Click hereMORE HERE

We think Northwest ought to stay Northwest, and Delta ought to stay Delta, though they can be married. We found this timetable from 2000, and it reminded us how Northwest is a VERY well-known brand in Asia, and valuable brand equity will be lost if Pacific routes are branded asMORE HERE

A photo of an old Balenciaga dress from Marshall Field’s taken at the Marriott’s Blackstone Hotel, now called The Blackstone Renaissance Hotel. It’s from the book Give the Lady What She Wants. As far as we know it is out of print. Fans of the Marshall Field’s department store willMORE HERE

Those fans of the Marshall Field’s department store will rally again Tuesday, not only to express support for the Field’s name TWO years after Macy’s killed it off, but to celebrate a new book on the iconic Chicago department store. The full story at our main website, www.brandlandusa.com. More atMORE HERE

The automotive blog The Truth About Cars by Martin Schwoerer reports that Talbot could return as an inexpensive car marque of Peugeot, perhaps made in Eastern Europe. They didn’t like the idea. We sort of do, but we do think he has raised a valid discussion about the meaning ofMORE HERE

Crocker, the California motorbike company, is back, led by Canadian Michael Schacht. The bikes were built between 1936 and 1942. Folks called them the Duesenberg of motorbikes. It was one of many brands in the U.S., including Vincent and Brough Superior, Indian and Harley. Forbes Life recently featured the brand,MORE HERE

Time for the Moose-e-phant? Or Moose-elephant? A change up for for the Republican brand, home of the pistol packin’ mama of five. Go moose hunting with us! We are migrating to our own website, www.brandlandUSA.com. If you have questions or ideas, please send them to Garland Pollard’s email.MORE HERE

Hmmm. Reading about city and municipal branding, and which brand is better, is totally normative. What is a great city to one is a bad city to others. So we were fascinated to read how city brands were rated by the Saffron European City Brand Barometer. The survey looked atMORE HERE

The BBC is airing a documentary on brands as part of their In Business series. It will be broadcast on Radio 4 in the UK in three weeks beginning 25 September and will be on the BBC World Service in October. In Business is hosted by Peter Day. His onlineMORE HERE