Borden is back, big time. We spotted a large Borden cheese display at the Osprey, Florida Wal-Mart on Tamiami Trail, and it made us want to learn more about how the Borden dairy brand is doing. Borden is doing great. This is great news. Go to the website www.FriendsofElsie.com, andMORE HERE
Missing the old dome liners that ran from Los Angeles to Chicago on the Santa Fe? Here is one in Santa Fe, New Mexico, just off downtown, back in 2005. Happily, the Santa Fe brand is still alive. The Santa Fe Southern Railroad operates the old Super Chief dome carsMORE HERE
At left, a great logo from Intelsat and Hughes, seen on the Space Shuttle mock up walk through at Kennedy Space Center. Hughes once built satellites for Intelsat. The company is now morphed. Sadly, there are fewer Hughes companies than there were. Thankfully, there is still a Hughes Satellite, andMORE HERE
Missing your old friends in the fridge, or at the beer cooler? It could be that your favorite beer brand is gone. While some brands are making a comeback, other brands are still in the tank, as of 2008. Fortune magazine’s Beth Kowitt surveyed the top 99 oldest beers inMORE HERE
As a brand updates its look, and signage, the previous incarnations of the design can be interior motifs. This serves two purposes. It helps the consumer know the story of the brand, and it helps the company tell the story of design in a different way. If company rebrands, andMORE HERE
Great American brand names, when they return, not only elicit a burst of happy nostalgia, they can also make consumers buy things. Such is the case of the reintroduction of original formula Schlitz beer. Schlitz, with its unforgettable “Go for the Gusto” campaign, was one of the great national beerMORE HERE
In all this business of branding and nostalgia, the question is whether it is relevant to today. How does one live in the present while seeking to turn back to the past? How much nostalgia is too much nostalgia? We found an answer on the blog Notes from the LilypadMORE HERE
COPIAGUE, NEW YORK – The blood pressure brand that decorates just about every medical exam room in the U.S. is the Baumanometer. The device is most often seen attached to a wall, with a small basket next to it to hold the fabric cuff that goes on patient arms. Technically,MORE HERE
Can Wal-Mart feel? Does Disney possess self-control? Researchers in psychology at Harvard University are interested in how people attribute mental capacities to corporations and brands, and whether those attributes influence how people act towards companies and their products. The folks at Harvard say that the survey will take about 10MORE HERE
The Today Show recently featured the effort to bring back old brands, including the Hydrox cookie. The big question. Does Donny Deutsch actually wear Hai Karate? Ideas? Comments? Contact the BrandlandUSA editor. We love to hear about old brands being revived, dead brands resuscitated or great brands in jeopardy. WeMORE HERE