WHITE PLAINS – Design agency Little Big Brands recently helped client Colgate-Palmolive update and extend one of their brand classics, Ajax, for the European market. The lead on the redesign was Executive Creative Director Richard Palmer. Since 2014, the Essex, England native has worked on the creation, redesign and positioningMORE HERE
WHITE PLAINS, NY – The design and brand consultancy Little Big Brands has developed branding and product designs for a new project launch for the EU Colgate cleaning brand Ajax. Ajax as a cleaning brand dates from 1904 as soap, and as cleanser from 1946. Through the 20th century itsMORE HERE
QUINCY, Ill. – One of the best known, but forgotten, kitchen cleaners of the 20th century is Bab-O. Today, the brand is a trademark and product of, and a perfect complement to, the cleaning products of the family owned Fitzpatrick Brothers of Quincy, Illinois. Their operating manifesto? A business withMORE HERE
KANSAS CITY – Bon Ami, one of America’s most beloved cleansers, has updated its packaging, for perhaps the third time in a decade or so. This time, their trademark yellow color, present for the last century, has mostly disappeared. The red remains, in a different usage. Most importantly, the chick,MORE HERE
INDIANAPOLIS – There are many who swear by Bar Keeper’s Friend. It’s a safe type of abrasive, based on plants. Bar Keeper’s Friend is great for cleaning copper-bottomed kitchen pans. Its main ingredient is oxalic acid; its distinctive scent just smells like cleanliness. Its mild abrasives clean everything from fiberglassMORE HERE
Even large companies abandon brands in favor of something new. Proctor & Gamble had a predecessor brand to laundry soaps like Tide, Era and Gain, the behemoth detergent brands of today. The brand was Chipso, a flake brand in boxes that promoted the use of safe suds for washing. ItMORE HERE
WALLED LAKE, Michigan – If you have ever purchased ammonia, the oldest and best-known brand is Parsons Household Ammonia, which dates from 1881. That makes it one of the older consumer products in the United States. Today, it has a new life as a sister product to the Brillo pad.MORE HERE
In the last few weeks I have been making some brand-related observations while out in the mad world of brands. Here are some of the good and bad, and in between. It’s a new feature here called On the Shelves, a sort of Hodgepodge Lodge of brand notes. Quarters for Cigs.MORE HERE
KANSAS CITY, MISSOURI – Large consumer products companies like Proctor & Gamble and Colgate Palmolive have sometimes complicated the sale of household products. Endless product line extensions and umpteen variations on products have confused consumers who like the product as it was. Most recently, the trend has been the mixingMORE HERE
Got to love the funny little American brand names that serve small product niches. With these brands, the product markets are small, and so is the competition. Little advertising is needed, and is mostly word of mouth. One such niche is the category of brands that solve unique problems; inMORE HERE
