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The Business of American Brands

Business news about brands, marketing and trademarks

Woke Brands (Page 2)

Politics and brands rarely mix. A look at woke behavior at America’s brands.

Clay Travis and Buck Sexton

Keeping the Rush Limbaugh Radio Brand

2021-06-23
On: June 23, 2021
In: Media, Woke Brands
With: 0 Comments

The question becomes, then, what are the important facets of the brand, other than Rush. And is the new show utilizing these criteria to provide continuity to listeners and advertisers? MORE HERE

Note To Brands: De-Politicize Your Approach

2017-03-10
On: March 10, 2017
In: Advertising, Woke Brands
With: 0 Comments

I grew up Coca-Cola. My dorm master at Woodberry Forest School, Mr. Richard Glover, was Pepsi. He served Pepsi on Turner Hall, had Pepsi stock, and he loved Pepsi. In our many discussions of the relative merits of the brand that went on for seeming hours as I drank PepsiMORE HERE

Smithfield’s Pork Brands in Chinese Hands a Major Concern

2013-07-12
On: July 12, 2013
In: Grocery, Woke Brands
With: 2 Comments

When most of the major brands in an industry go to one owner, it should be of major worry to any industry. When brands are owned in the U.S., it is an oligarchy. When owned outside of the U.S., it becomes a cartel. Part of the discussion of the legalityMORE HERE

Surviving Grocery “Plantation” Brands

2008-08-24
On: August 24, 2008
In: Brand History, Grocery, Woke Brands
With: 2 Comments

It’s quite amazing that Aunt Jemima, Uncle Ben and the Cream of Wheat man still exist on the shelves of America. We call them the Plantation Brand Trio. Somehow these characters have managed to survive the politically correct witch hunts of the latter 20th century. Having grown up in VirginiaMORE HERE

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