The online magazine Brandchannel has a useful paper on dead brands by Sunil Thomas and Chiranjeev Kohli, both marketing professors. The paper is called “Reviving Weak and Dead Brands: Insights from Theory and Practice” and addresses cases that include Oldsmobile, PanAm, and Woolworth. Their first recommendation is to increase theMORE HERE
As a brand updates its look, and signage, the previous incarnations of the design can be interior motifs. This serves two purposes. It helps the consumer know the story of the brand, and it helps the company tell the story of design in a different way. If company rebrands, andMORE HERE
Zoning and signage do not always match. In some cases, making the case for a sign in zoning is impossible. One trick used often by Walgreen’s and other retailers? Put the sign inside a window. In this case, a convenience store in Pensacola, Florida put their Shell logo inside aMORE HERE
The brand Marimekko, so popular across the world in the 1960s and 70s, has returned to retail. Here, a look at their store in South Beach, Miami. It’s a full concept store, and its right off Lincoln Road. Visit them at marimekkomiami.biz. Marimekko was founded in 1951 by Armi andMORE HERE
If you are in the Glen Allen region of Richmond, motor on over to the Courtney Road Texaco station. It’s an old country store on a corner that has been restored by the Henrico County Department of Recreation and Parks. It is one of a number of restored Texaco stationsMORE HERE
One of the most missed American brands is Pan American American World Airways. It is a brand that has had multiple lives. After bankruptcy in 1991, in fall of 1999, Pan American World Airways had its second life. This was a miracle even in the airline world where once fabledMORE HERE
Classic pencils are often overlooked. We all remember brands like Venus and Eberhard Faber, and can sense that feeling of a well-sharpened pencil. But many of the brands and individual pencil models have been forgotten; we forgot how the pencils looked. Not only that, but we tend to buy theMORE HERE
PAWTUCKET, R.I. – As part of a massive promotion to celebrate the 45th anniversary of the iconic Easy-Bake oven, Hasbro (NYSE: HAS) is searching for the next Easy-Bake Baker of the Year. The EASY-BAKE 2009 “Baker of the Year” contest invites kids to enter with their baking “sous chef” parents,MORE HERE
The petitions to bring back Oldsmobile are growing. It has been one of the top searches on BrandlandUSA. We wanted to bring to our readers’ attention a few of the sites that are beginning to catch on to the value of Oldsmobile to General Motors. They are listed below. InMORE HERE
Times are tight. Companies like Kellogg’s and Wal-Mart are doing well. These are companies that everyone, including the wealthy, flock to when every nickel is precious. Which got us thinking. What are the best brands in America that connote thrift, modesty and that all-American, Victory Garden spirit? Brands we associateMORE HERE