A great brand can be a regional brand.And it does not have to be fancy or sophisticated. Ice. Beverages. Gas. What else do you need? It can be a ship’s store and a fishing tackle shop on a small island, like Gasparilla Island, Florida. Here, Whidden’s in Boca Grande. Whidden’sMORE HERE
BrandlandUSA reader and freelance writer Lee Gimpel informs us that the Abingdon, Virginia grocery chain Food City has brought back some regional grocery brands including Kern’s Bread, a regional brand from Knoxville, Tennessee. It’s a smart strategy for regional grocery store chains. These chains are in desperate need of wellMORE HERE
GM is going to get rid of the Hummer. Good riddance! Pretty much. Here’s why BrandlandUSA thinks it isn’t such a bad idea for GM jettison the brand. Because General Motors spent millions on a crazy scheme to build up Hummer around the same time that it killed off Oldsmobile,MORE HERE
What’s one of the most historic airport buildings in the world? There are many, including the former Marine Air Terminal at LaGuardia, now the home of the Delta Shuttle. Delta also has another historic terminal on Long Island with a “way-cool” factor. It is Delta’s Terminal 3, the former PanMORE HERE
While there is no Allen Ludden, there is still Password. Tonight, a new version of the classic game show premieres. It’s a one-hour version called Million Dollar Password. Last fall, CBS re-ordered the show, which first debuted in October 1961 on CBS daytime. It went on CBS prime time inMORE HERE
We all have the one food, or one brand, we really want from our childhood that is no longer around. Reader Fred McClennan asks BrandlandUSA about boned chicken that was sold in a jar, and if we have any ideas what the brand was, and where to find it. Certainly,MORE HERE
Thanks to reader David Milch of the New York licensing and marketing firm Perpetual Licensing for alerting us that the Hydrox cookie is back. Hydrox, and its sister cookie Lemon Coolers, are Number 87 on the BrandlandUSA list of 100 Dead Brands to Bring Back. However, in the previous post,MORE HERE
Today’s Wall Street Journal has a great piece by Jane Garney on Duke Farms, the 2,740 acre estate of Doris Duke, the American Tobacco heiress, and her father, James Buchanan Duke. In the name of eco-friendliness, the great parts of the farm will be ripped up, including a classic conservatory.MORE HERE
The Northwest Airlines brand should not disappear. BrandlandUSA believes that Minneapolis and Detroit (and anyone who loves and values American history) should not stand for losing the brand Northwest if the airline merges with Delta. An insider note on branding. Many people who work in branding and advertising have aMORE HERE
What happened to home perm maker Toni and those famous Toni twins? Toni was synonymous with home permanents, and their advertising was all over game shows in the early TV era. Like Doublemint, Toni had twins in their advertising. An old ad from www.Old-Time.com tells the story of the brand,MORE HERE