BROOKLYN, N.Y. – Cubocx, a full service creative agency specializing in branding, advertising, and product design, added André Matarazzo as partner and executive creative director. For more than 20 years Matarazzo has worked across a multitude of market segments and four continents. He’s held long-term leadership positions at some ofMORE HERE
LOCKPORT, N.Y., Crunch Time Apple Growers, a New York State-based cooperative of 152 fruit growers, continues to promote their breakthrough RubyFrost apple variety his fall. For 2021, they will deliver 175,000 bushels if these tart, crisp apples to supermarkets this season, a 35 percent increase. It is targeted to EastMORE HERE
If you haven’t been paying attention to the used car market, now is the time to start. Why? Forty-one million used cars trade hands every year in the United States, and online marketplaces, like Craigslist and Facebook Marketplace, only account for about half of transactions. The largest used car companies,MORE HERE
Minute Maid concentrate, the inventor of the category of frozen orange juice, is quietly disappearing from some grocery store frozen food sections, though it is still found at major grocery chains, including Walmart and Publix. The juice concentrate brand was once an essential component of almost every American freezer. WhileMORE HERE
CHARLOTTE – The department store chain Belk Inc. created a new women’s brand called Wonderly that will replace its discontinued house brand New Directions. The new brand joins a long tradition of private label product names used by the 130 year old department store company. “Wonderly is an effortless styleMORE HERE
NEW YORK – The revived Coney Island hot dog company and brand Feltman’s continues to expand its product line with the addition of its All-Natural Bratwurst. The company’s new bratwurst is a further extension of the growth of the brand, which was first established in 1867 by Charles Feltman, andMORE HERE
WHITE PLAINS – Design agency Little Big Brands recently helped client Colgate-Palmolive update and extend one of their brand classics, Ajax, for the European market. The lead on the redesign was Executive Creative Director Richard Palmer. Since 2014, the Essex, England native has worked on the creation, redesign and positioningMORE HERE
PARIS – The Accor brand hotel brand Pullman has announced a series of fitness pros at its properties, working with the Les Mills fitness company. The brand, known in the popular consciousness for sleeper railroad cars, has launched the Pullman Fitness Squad, a group of fitness ambassadors that help guestsMORE HERE
CHICAGO – The company owned beer house has not traditionally been a feature of drinking in the United States. But with the success of small brewpubs, and changes in law, larger companies have seen their usefulness. To that end the Guinness Chicago Taproom will open in 2023 in the WestMORE HERE
A roundup of recent brands in the news including Equal Sweetener, White House Detox, Yoplait Skittles and Doritos Classic Packaging. Equal Still Blue The sweetener Equal is showing a new design that looks much less clinical. The trademark light blue is still there, with a much friendlier approach. Equal, inventedMORE HERE